New Google Display Planner Tool - How To Use The New Google AdWords Display Planner

TL;DR

The Google Display Planner has changed and is now integrated within display campaigns, offering tools to target keywords, topics, and placements based on audience interests.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over the Google display planner how it's changed how you can still kind of use it and you know where it is now so in the old AdWords you used to be able to come up to the Tools menu you add the keyword planner and the display planner would actually let... Read More

Key Insights

• 😒 The Google Display Planner is now integrated within display campaigns, making it easier to access and use for advertising.
• 👤 Users can target keywords, topics, and placements to reach their desired audience.
• 🫠 Content targeting allows for specific placement of ads on relevant websites, while audience targeting ensures ads are shown to interested users.
• 👨‍🔬 Placements can be found by entering a website or searching for specific YouTube channels or videos.
• 👶 The new display planner offers options to target specific audiences, including custom intent and in-market audiences.
• 🛩️ Starting with smaller budgets and optimizing targeting based on conversions is recommended for display campaigns.
• ❓ Conversion tracking is crucial for measuring the success of display campaigns.

Questions & Answers

Q: How has the Google Display Planner changed?

The Google Display Planner is no longer a standalone tool, but is now part of display campaigns.

Q: How can I use the Display Planner to target keywords?

By entering your website or product/service, you can get keyword ideas that are most related to your target audience.

Q: What is the difference between content targeting and audience targeting?

Content targeting shows ads on pages related to the targeted keywords, while audience targeting shows ads to people interested in those keywords, even on unrelated websites.

Q: What are the different options for targeting topics?

Topics can be broad, such as marketing, or more specific, based on subcategories related to advertising, CRM, or other topics.

Summary & Key Takeaways

• The Google Display Planner is no longer available as a standalone tool, but is now accessible within display campaigns.

• Users can target keywords, topics, and placements related to their website or product/service.

• Content targeting is recommended for reaching a specific audience, while audience targeting ensures ads are shown to people interested in specific keywords.