Maximizing Helium10 Keyword Tracker Tool: My Amazon Guy Weekly FBA Q&A with Jason Mastromatteo

TL;DR

Tom Fitzgibbons provides insights and tips on various topics related to Amazon selling, including fees, UPC updates, keyword tracking, product launch strategies, inspection companies, shipping and logistics, and more.

Transcript

so so do what uh foreign uh uh [Applause] so so uh hello everybody welcome to the my amazon guy tuesday live q a today we have tomm fitzgibbons one of our senior brand managers at my amazon guy joining us welcome tom thank you jason happy to be here uh let's get started let's help some sellers awesome awesome i know a lot of viewers have seen a lot... Read More

Key Insights

• 🤱 Sellers should be prepared for increasing fees from Amazon and adjust pricing strategies accordingly.
• 💁 Proper labeling and UPC updates are crucial for maintaining accurate product information on the platform.
• ❓ Keyword tracking should extend beyond the top 25 keywords to ensure comprehensive targeting.
• 🥺 Launching products based on personal experience or passion can lead to better success.

Questions & Answers

Q: How should I respond to Amazon's new FBA fees starting on April 28th?

It's important to double-check your margins and update pricing if necessary to ensure profitability. Consider the impact on your overall pricing strategy and monitor competitors' pricing as well.

Q: How can I update a UPC on a listing to a new GTIN?

If you're using ASIN labels, make sure the new GTIN is reflected correctly in the back-end system. Consider listing the new GTIN on a separate list and generating a new ASIN to avoid confusion.

Q: I have identified and been tracking top 25 keywords for my ASIN. What else can I do with a keyword tracker tool?

While 25 keywords seem limited, ensure you've filled out all relevant attributes and back-end search terms. Consider adding competitor keywords to track their rankings and adjust your PPC strategy accordingly.

Q: What is the best strategy for launching products based on a target customer profile?

It's generally recommended to launch products that you have experience with or are passionate about. Trying to follow market trends without a solid understanding may lead to competing with countless other sellers in oversaturated markets.

Summary & Key Takeaways

• Tom advises sellers to double-check their margins and pricing strategies in response to Amazon's fee increases.

• He suggests using separate ASINs for products with new UPCs and ensuring proper labeling methods.

• Tom recommends exploring back-end search terms and attributes to maximize keyword targeting.

• He encourages sellers to launch products they have experience with or are passionate about, rather than trying to follow market trends.