How To Get Attributes Of Products Above Bullet Points? - My Amazon Guy FBA Weekly Q&A 08.17.2022

TL;DR

Amazon sellers ask questions about PPC, category orphan issues, inventory planning, and more, receiving expert advice and tips from the hosts.

Transcript

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Key Insights

• 🎮 PPC courses and YouTube videos are recommended resources for learning PPC basics for Amazon sellers.
• 👪 Category orphan issues can be resolved by checking and updating the parent identifier's item type keyword or seeking assistance from Amazon Seller Support.
• 🥺 Inventory planning should prioritize avoiding stockouts and consider factors such as lead time and sales velocity.

Questions & Answers

Q: How can I learn PPC basics for Amazon?

Max School's PPC courses and YouTube videos, particularly those by Matt Davis, are recommended for learning PPC basics. Additionally, there are many free resources available online for self-learning.

Q: My products are experiencing category orphan issues. How can I resolve this?

Check the parent identifier's item type keyword in the parent's vital info section. Ensure it matches the children listings. If not, consider updating it to resolve category orphan issues. If problems persist, reach out to Amazon Seller Support for further assistance.

Q: What is the best approach to inventory planning?

It is crucial to avoid stockouts. Consider factors such as lead time, sales velocity, and the potential for increased demand during specific periods. Adjust inventory levels accordingly to meet customer demand.

Q: How can I increase sales velocity for a new product launch?

Focus on improving your listing's SEO, targeting relevant keywords, and optimizing images, titles, and bullet points. Consider running PPC campaigns for sales and ranking purposes. Implement product giveaways or promotions to increase visibility and generate initial sales momentum.

Summary & Key Takeaways

• Sellers inquire about learning PPC basics, and the hosts recommend checking out Max School's PPC courses and YouTube videos for both free and paid options.

• Questions regarding category orphan issues are addressed, with advice to check the parent identifier item type keyword in the Amazon catalog and consider contacting Seller Support for further assistance.

• The hosts share insights on best practices for inventory planning, emphasizing the importance of avoiding stockouts and considering factors such as lead time and sales velocity.