Special Halloween PPC Live Q&A with Matthew Davis and Orkun Duzgun - Nov 1, 2022

TL;DR

Running advertisements on one variation of a parent listing is advised for better performance and efficiency, focusing on the best-selling variation. However, testing different strategies is crucial to determine the optimal approach.

Transcript

it's for my Amazon guys PPC advertising only Tuesday podcast live q a with me my Amazon guys director of advertising Matt Davis stay tuned thank you foreign foreign foreign thank you [Applause] thank you started foreign foreign we'll be going live with the my Amazon guy advertising only PPC podcast live q a in five minutes foreign foreign foreign [... Read More

Key Insights

• ❓ Focusing on the best-selling variation improves performance and efficiency in advertising.
• 🏆 Testing different strategies and monitoring data are crucial for finding the optimal approach in Amazon PPC advertising.
• 👂 Proper understanding of Amazon's policies and guidelines helps prevent listing suppression or policy violations.
• ❓ Regular optimization and assessment of campaign performance are essential for sustained success in Amazon advertising.

Questions & Answers

Q: Why is it advised to run ads on only one variation of a parent listing?

Focusing on a single variation allows for better performance and efficiency, as it helps drive more targeted traffic and conversions. It simplifies ad optimization and helps to establish a strong ranking for that variation.

Q: How long should one collect data before making changes to a listing's optimization and creating new campaigns?

The duration to collect data for optimization varies depending on factors such as organic indexing and ranking speed. Generally, it is recommended to wait for about 30-60 days to have a substantial sample size before making significant changes.

Q: Should one advertise on keywords that may be prohibited on Amazon?

While it is possible to target prohibited keywords in advertising, sellers must ensure their products comply with Amazon's guidelines. Targeting such keywords can drive traffic but requires careful consideration to maintain relevancy and user expectations.

Q: How do singular and plural variations of keywords affect Amazon's algorithm and listing optimization?

Amazon's algorithm is capable of recognizing both singular and plural versions of keywords in search queries. Sellers do not need to separately optimize or create campaigns for singular and plural variations, as Amazon's system can interpret the intent and show relevant listings.

Summary & Key Takeaways

• Running ads on one variation of a product parent listing allows for better performance and efficiency, especially if it is the best-selling variation.

• PPC campaigns should be optimized based on data accumulation, taking into account factors such as keyword performance, bid amounts, and ad spend.

• Understanding Amazon's policies and guidelines is crucial to prevent issues such as listing suppression or violations.

• Targeting relevant keywords and constantly assessing the performance of campaigns are essential for successful Amazon PPC advertising.