Google Ads Conversion Tracking Tutorial - Google Tag Manager & Google Analytics 4

TL;DR

Learn how to set up Google Ads conversion tracking using Google Tag Manager or Google Analytics for optimal campaign optimization.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to go over google ads conversion tracking now before we get started into anything i want you to keep in mind that if you're using a platform like shopify they're going to have articles like this on their help center that's based entirely around google ads conversion trac... Read More

Key Insights

• 👣 Google Tag Manager is recommended for tracking conversions through Google Ads as it simplifies the process.
• 📟 Order confirmation or lead confirmation pages can be used as conversion pages.
• 🛃 Google Analytics can also be used for conversion tracking, either by importing conversions or creating custom events.
• 🍻 It is important to link your Google Analytics and Google Ads accounts for effective tracking.
• 💳 Different attribution models can be chosen depending on the desired credit for conversions.
• 👤 Enhanced conversions in Google Ads can provide more accurate reporting by utilizing user data.

Questions & Answers

Q: What is the recommended platform for setting up Google Ads conversion tracking?

The presenter recommends using Google Tag Manager as it allows tracking of various pixels and simplifies the process.

Q: What types of pages can be used as conversion pages?

Order confirmation pages, lead confirmation pages, and pages where a user has completed a purchase or submitted a form can be used as conversion pages.

Q: Can Google Analytics be used to track conversions?

Yes, conversions can be imported from Google Analytics or custom events can be created to track specific actions.

Q: How can different events be tracked using Google Tag Manager?

By creating new tags and triggers in Google Tag Manager, events such as form submissions or page scrolls can be tracked as conversions.

Summary & Key Takeaways

• The video discusses how to set up Google Ads conversion tracking using various platforms like Shopify, WooCommerce, and BigCommerce.

• The focus of the video is on setting up order confirmation or lead confirmation pages as conversion pages.

• The presenter recommends using Google Tag Manager to track conversions through Google Ads, as it allows tracking of various pixels and simplifies the process.

• Google Analytics can also be used to track conversions, either by importing them from Google Analytics or by creating custom events within the platform.