Suspensions Increasing May 2020, How do Prevent Common Amazon Suspensions | Summary and Q&A

TL;DR

Learn how to prevent suspensions on Amazon by understanding common pitfalls and taking proactive measures.

Key Insights

• 🚟 Receiving warning notifications for performance issues can escalate to suspensions if not addressed promptly.
• 💝 Suspensions can occur for various reasons, including inauthentic item claims, review manipulation, misuse of variations, listing yanks, duplicate accounts, selling prohibited items, negative feedback, and late shipments.
• 🚟 Following Amazon's policies and guidelines may not always be enough to prevent suspensions, as their enforcement can sometimes be unpredictable and not fully documented.
• 🥡 Taking proactive measures, such as building a brand registry, avoiding incentivized reviews, and correctly using variations, can help prevent suspensions.
• 🚟 Responding effectively to suspension requests is crucial to resolving the issue promptly and minimizing the impact on sales.
• 🚟 Seeking expert help is recommended if the initial suspension response is not successful, as delays can result in further setbacks.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: What is the most common reason for suspensions on Amazon?

Inauthentic item claims are a frequent cause of suspensions, even if the seller can prove their items are authentic. Building a brand registry can help protect against such claims.

Q: How can sellers avoid review manipulation suspensions?

Sellers should refrain from incentivizing reviews or using product inserts and should be cautious of using product giveaway programs. Amazon has been cracking down on review manipulation, which includes generic review requests.

Q: What is the risk of misuse of variations on Amazon?

Misusing variations, such as incorrect parentage or unrelated variations, can lead to suspensions. There has been an increasing number of enforcement actions by Amazon in this area.

Q: Is it common for duplicate accounts to result in suspensions?

Duplicate accounts without permission can lead to suspensions. It is essential to have unique banking, credit card, and tax ID information. Selling the same item on multiple accounts is not allowed.

Summary & Key Takeaways

• Suspensions on Amazon are inevitable for sellers, but there are steps you can take to avoid them.

• Getting repeated performance notifications can lead to suspensions, so it's crucial to address issues promptly.

• Common suspension reasons include inauthentic item claims, review manipulation, misuse of variations, and listing yanks.