How to Build a Linguistic Quality Program Directed at Your Global Customers

How to Build a Linguistic Quality Program Directed at Your Global Customers

In today's global marketplace, businesses are expanding their reach and catering to customers from all around the world. With this expansion comes the need for effective communication with customers who may speak different languages. This is where a linguistic quality program becomes vital.

The key to getting people to care about your linguistic quality program is refocusing your attention on the primary objective: providing a great customer experience for end users around the globe. By ensuring that your customers can understand and engage with your products or services in their native language, you are showing them that you value their business and are committed to meeting their needs.

One important aspect of a linguistic quality program is hiring professional translators and revisers. The cost of their work depends on various factors such as the extent of changes required, the length of the text to be revised, the urgency of the client's deadline, and more. It is common to charge per page, per lauda, or per revised word.

A lauda is defined as 30 lines by up to 70 characters (including spaces) per line. This is equal to approximately 2,100 characters per page, including spaces. The suggested price range per lauda varies depending on the number of laudas. For example:

• 01 to 49 laudas: R$ 5.00 - R$ 10.00
• 50 to 99 laudas: R$ 4.50 - R$ 9.00
• 100 or more laudas: R$ 4.00 - R$ 8.00

It is important to note that these prices can serve as a reference for revisers, as a table on the website of the National Union of Translators (Sintra) provides these values. It is advisable to visit their website for more accurate and up-to-date pricing information.

When it comes to translating or revising a text, revisers can charge 50% of the value of the work that the translator would charge. Many professionals request half of the payment upfront before starting the work and the remaining amount upon delivering the final revised version.

In addition to these pricing considerations, it is also essential to establish clear payment terms and avoid falling victim to scams. It is always wise to agree on alternative payment methods or installment plans if the value of the work is significant. However, caution should be exercised to ensure the safety of both parties involved.

Now that we've discussed the monetary aspects of a linguistic quality program, let's dive into some actionable advice on how to build an effective program for your global customers:

1. Invest in professional translators and revisers: Hiring language experts who are well-versed in your target markets' languages and cultures will ensure accurate and culturally appropriate translations. This will enhance the customer experience and build trust with your global customers.

2. Implement a quality assurance process: Set up a systematic process to review and revise translated content before it is published or shared with customers. This will help identify and correct any errors or inconsistencies, ensuring that your messaging is clear and professional across all languages.

3. Seek feedback from customers: Actively seek feedback from your global customers to understand their experience with your translated content. This will help you identify areas for improvement and make necessary adjustments to enhance linguistic quality and customer satisfaction.

In conclusion, building a linguistic quality program directed at your global customers is essential for providing a great customer experience and effectively communicating your products or services across language barriers. By investing in professional translators and revisers, implementing a quality assurance process, and seeking feedback from customers, you can ensure that your linguistic quality program meets the needs of your global audience and contributes to the success of your business.