The Challenges of Domestic OTT Platforms and the Role of AI in Copyright Policies

The Challenges of Domestic OTT Platforms and the Role of AI in Copyright Policies

Introduction:
The rise of over-the-top (OTT) platforms has revolutionized the way we consume entertainment content. However, while international players like Netflix have been able to quickly expand their user base in foreign markets, domestic OTT platforms in South Korea face significant challenges in their overseas ventures. In this article, we will explore the reasons behind the struggles of domestic OTT platforms and delve into the role of AI in shaping copyright policies.

The Dilemma of Domestic OTT Platforms:
One of the main reasons domestic OTT platforms face difficulties in expanding overseas is their inability to match the content lineup of international giants like Netflix. According to CJ ENM's Park Sung-hyun, it is challenging for domestic platforms to produce the same quantity and quality of content required to compete in the global market. While international collaborations help in broadening the content offerings, establishing overseas branches, local workforce costs, and network expenses pose significant financial burdens for domestic platforms.

The Role of AI in Copyright Policies:
As AI continues to advance, there is a pressing need to address its impact on copyright policies and the role of the Korea Copyright Commission. To determine whether AI should be promoted or regulated in the context of copyright, it is essential to explore the relationship between AI and creators and analyze the potential influence of AI on the market for creative works. Ultimately, the focus should be on finding ways to enhance cultural and artistic development while supporting creators in their creative activities.

Common Challenges and Solutions:
While the challenges faced by domestic OTT platforms and the role of AI in copyright policies may seem unrelated, there are some common points that can be connected to find potential solutions. One commonality is the need for collaboration and partnerships. Domestic OTT platforms can benefit from collaborating with international players to expand their content library, while AI can be harnessed to facilitate collaborations between creators and AI technologies for enhanced content creation and distribution.

Actionable Advice:

1. Embrace International Collaborations: Domestic OTT platforms should actively seek partnerships with international players to access a wider range of content. By leveraging the strengths of both parties, a diverse and appealing content lineup can be curated to attract both domestic and international audiences.

2. Invest in AI Integration: Domestic OTT platforms should invest in AI technologies to optimize content creation and distribution processes. AI can help automate tasks like content curation, recommendation algorithms, and personalized user experiences, leading to increased efficiency and user satisfaction.

3. Foster a Creative Ecosystem: The Korea Copyright Commission and other relevant organizations should promote a supportive ecosystem for creators by providing resources, education, and incentives for embracing AI technologies. By nurturing a culture of innovation and collaboration, creators can leverage AI to enhance their creative output and expand their reach.

Conclusion:
The challenges faced by domestic OTT platforms in expanding overseas and the evolving role of AI in copyright policies are complex issues that require careful consideration. By embracing international collaborations, leveraging AI technologies, and fostering a creative ecosystem, domestic platforms can overcome their challenges and establish a strong presence in the global market. Simultaneously, policymakers must ensure that copyright policies strike a balance between promoting innovation and protecting the rights of creators in the era of AI. Only through collective efforts and forward-thinking strategies can we navigate the ever-changing landscape of the entertainment industry and unlock its true potential.