"Failing Fast: The Complex Process of Innovation and the Dangers of a Simplistic Slogan"

"Failing Fast: The Complex Process of Innovation and the Dangers of a Simplistic Slogan"

In recent news, Konbini, the popular media outlet, has been officially acquired by DC Company, the owner of Gorafi. This acquisition has allowed the group to reach a staggering 40 million monthly users, with Konbini alone accounting for 30 million of those users. Despite the change in ownership, the founders of Konbini, David Creuzot and Lucie Beudet, will continue to lead the company. Previously holding a 20% stake in the company, they have now become profitable, generating over 20 million euros in revenue. A significant portion of Konbini's revenue, half to be exact, comes from "brand content," which involves producing content for brands. This strategy has consistently been at the core of Konbini's success. With a team of 175 employees, including 40 press card holders, Konbini has firmly established itself as a prominent media outlet.

While Konbini's story highlights the success of a media company, it is important to delve into the world of innovation and the notion of "failing fast." The concept of failing quickly in order to succeed in innovation has gained popularity in recent years. The idea behind it is that since it is impossible to predict the outcome of an innovation, it is necessary to try something quickly and determine if it works.

However, this slogan oversimplifies the complex nature of the innovation process. Innovation is not a straightforward path, nor can it be reduced to a series of trial and error attempts. Instead, it is a meticulous and time-consuming process, particularly in the initial stages of a disruptive innovation project, which can last a considerable amount of time. Unlike a game of statistics, where you know the number of pillars left to build, innovation rarely provides a clear sense of progress until it is completed.

Innovation, especially disruptive innovation, requires the patient construction of a value network involving various stakeholders. It is not a linear path, but rather a collaborative effort where each stakeholder plays a crucial role. This process can be compared to building a house. While it may seem like a fitting analogy, it falls short in capturing the uncertainties and complexities of innovation. In the construction of a house, there is a clear plan and a known endpoint. In the process of innovation, it is rare to have a clear understanding of progress until the project is completed.

So, what can innovators and entrepreneurs take away from this?

1. Embrace the Complexity: Recognize that innovation is a multifaceted process that requires time, effort, and collaboration. Avoid falling into the trap of oversimplifying it with slogans like "failing fast." Embrace the challenges and uncertainties that come with innovation, and be prepared for the long haul.

2. Build Strong Networks: Innovation is not a solitary endeavor. Surround yourself with a diverse network of individuals who can contribute their unique perspectives and expertise. Collaborate with stakeholders who can help shape and refine your ideas, and don't hesitate to seek their input throughout the innovation process.

3. Patience and Persistence: Innovation takes time, and it is essential to maintain patience and persistence throughout the journey. Be prepared for setbacks and failures, but also be resilient and determined to overcome them. Remember that success in innovation often comes from learning from failures and using them as stepping stones towards future breakthroughs.

In conclusion, while the acquisition of Konbini highlights the success of a media company, it is crucial to understand the complexities of the innovation process. "Failing fast" may seem like an attractive slogan, but it oversimplifies the intricate nature of innovation. By embracing the complexity, building strong networks, and maintaining patience and persistence, innovators can navigate the challenges and uncertainties of the innovation journey more effectively. Innovation is not a race to the finish line; it is a transformative process that requires dedication, collaboration, and a willingness to adapt and learn along the way.