How to Improve Your Creative Thinking: The Psychology of Collecting and Memory Associations
Hatched by Kazuki Nakayashiki
Sep 17, 2023
4 min read
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How to Improve Your Creative Thinking: The Psychology of Collecting and Memory Associations
Creativity is a highly sought-after skill in today's fast-paced and ever-changing world. It allows us to come up with innovative solutions, think outside the box, and generate new ideas. But how exactly does one improve their creative thinking? Recent research suggests that memory associations and the psychology of collecting can play a significant role in enhancing creative thinking abilities.
Memory associations, or how memories are connected, play a crucial role in our ability to think creatively. The structure of semantic memory, which relates language-based concepts, has been found to be a major predictor of creativity. This means that the more diverse and interconnected our memories are, the more likely we are to come up with novel and useful ideas. Therefore, one way to improve creative thinking is to actively seek out new experiences, learn new things, and make connections between seemingly unrelated concepts.
In the field of creativity research, it is believed that the creative process consists of two parts: generating candidate ideas and making novel connections between them, and narrowing down to the most useful one. As memories move from short-term to long-term storage, they become associated with existing memories or schemas. This association allows for a shift in our overall understanding of the world and enables us to make unique connections. Understanding how our brains give rise to the creative experience helps us grasp the process more deeply and fill in missing components, such as attention.
When engaging in divergent thinking, where multiple ideas are generated, a brain network called the "default network" is activated. This network is responsible for spontaneous and self-generated thought, including mind wandering. Mind wandering, in particular, is not related to a specific task and allows for flexible thinking and the pulling of information from memory. The default network is governed by a control network that helps us think flexibly, inhibit distractions, and draw from our memory. The switching between these networks is regulated by a salience network, which enables effective engagement with each network. Higher creative thinking scores have been found to be correlated with greater coupling between these networks.
One interesting finding in the study of creativity is that constraints actually breed creativity. The materials needed for creative thinking are memories, and consuming other people's ideas stimulates creativity and deepens existing associations. However, it is not enough to simply seek out new ideas that are vastly different from our own. Incremental steps outside our own filter bubble are more effective because new information must overlap somewhat with what we already know to be assimilated and associated effectively.
To strengthen memory associations and enhance creative thinking, it is helpful to take notes, make highlights, and revisit material that is relevant to our current thoughts. These connections can occur spontaneously during periods of mind wandering or during engaging conversations. By maintaining and reinforcing these connections, we can further expand our divergent thinking funnel and come up with more creative ideas.
The psychology of collecting also offers insights into how we can improve our creative thinking abilities. Psychologists have often taken a Freudian perspective when describing why people collect. They highlight the controlling and impulsive dark side of collecting, the need for an object of desire. From birth, there is an innate propensity to collect, driven by the desire to fill a void or find meaning. For collectors, the value of their collections is not monetary but emotional. Collecting becomes a lifelong pursuit that can never be completed, providing psychological security and a sense of fulfillment.
Collectors experience happiness and excitement from adding new items to their collections, the thrill of the hunt, and the social camaraderie when sharing their collection with others. This passion for collecting can be harnessed to improve creative thinking. By engaging in collecting, individuals can expand their knowledge base, make connections between different objects or ideas, and develop a unique perspective. The act of collecting itself requires creativity, as collectors must curate and organize their collections in a meaningful way.
In conclusion, improving creative thinking involves understanding the role of memory associations and the psychology of collecting. By actively seeking out new experiences, making connections between different concepts, and reinforcing memory associations, we can enhance our creative thinking abilities. Additionally, engaging in collecting can provide a unique avenue for developing creativity, as it requires the ability to curate and organize objects in a meaningful way. To improve creative thinking, remember these three actionable pieces of advice:
- Seek out diverse experiences and make connections between seemingly unrelated concepts.
- Take notes, make highlights, and revisit relevant material to strengthen memory associations.
- Embrace the psychology of collecting by engaging in a lifelong pursuit that allows for the expansion of knowledge, connections, and unique perspectives.
By incorporating these strategies into our daily lives, we can unlock our creative potential and approach problem-solving and idea generation with a fresh and innovative mindset.
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