The Future of the Internet: A Shift Towards Value Concentration at the Protocol Layer

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 10, 2023

4 min read

0

The Future of the Internet: A Shift Towards Value Concentration at the Protocol Layer

In today's digital landscape, the Internet has become an integral part of our lives. It has revolutionized the way we communicate, access information, and conduct business. But as the Internet continues to evolve, so does its underlying architecture and infrastructure. One of the most significant shifts we are currently witnessing is the concentration of value at the protocol layer.

Traditionally, the Internet stack has been composed of "thin" protocols and "fat" applications. Protocols such as TCP/IP, HTTP, and SMTP have played a crucial role in enabling communication and data transfer between devices and applications. On the other hand, applications like Google, Facebook, and Amazon have emerged as dominant players, capturing a significant portion of the value generated by the Internet.

However, with the rise of blockchain technology and the concept of decentralized networks, we are witnessing a paradigm shift. The blockchain application stack flips the traditional model on its head, with value concentrating at the shared protocol layer and only a fraction of that value being distributed along the applications layer.

The combination of shared open data with an incentive system, often implemented through tokens, is a key driver of this shift. By replicating and storing user data across an open and decentralized network, we reduce the barriers to entry for new players and create a more vibrant and competitive ecosystem of products and services on top.

But an open network and a shared data layer alone are not enough to promote adoption. The second component, the protocol token, fills that gap. These tokens are used to access the services provided by the network, whether it be transactions in the case of Bitcoin or computing power in the case of Ethereum. By having a token-based incentive system, early adopters are incentivized to participate in the network, and their actions contribute to the overall growth and success of the protocol.

In this new model, speculation plays a significant role in driving initial growth. Interest in a protocol often outpaces the supply of tokens, leading to speculative investment and bubble-like appreciation. While this can be seen as a risk, it also fuels technological adoption. The boom attracts financial capital, which can be reinvested in innovation and the creation of new products and services. Even when the bubble bursts, it can support the long-term adoption of the technology as prices depress and stakeholders look to create value around it.

The implications of this shift are profound. The market cap of a protocol tends to grow faster than the combined value of the applications built on top. This is because the success of the application layer drives further speculation at the protocol layer. As a result, a new category of companies with fundamentally different business models emerges at the protocol layer. These companies build products and services around the protocol, recognizing that their success will further increase the value of their tokens.

So, what does this mean for the future of the Internet? It means that we are moving towards a more decentralized and democratized ecosystem. Instead of a few dominant players controlling access to information and services, we are seeing the emergence of a multitude of players, each contributing to the overall growth and value of the network.

For businesses and entrepreneurs, this shift presents both challenges and opportunities. To thrive in this new landscape, here are three actionable pieces of advice:

  1. Embrace blockchain technology: Understand the potential of blockchain technology and how it can disrupt traditional business models. Explore ways to leverage decentralized networks and token-based incentive systems to create value for your users and stakeholders.

  2. Foster collaboration: In a decentralized ecosystem, collaboration is key. Look for opportunities to partner with other companies and projects that share your vision and values. By working together, you can amplify your impact and accelerate the adoption of your product or service.

  3. Focus on user experience: While the underlying technology is important, ultimately, it is the user experience that will determine the success of your product or service. Strive to create intuitive and seamless experiences that provide real value to your users. Remember, the protocol layer may be the foundation, but it is the applications built on top that will drive adoption and growth.

In conclusion, the concentration of value at the protocol layer is reshaping the future of the Internet. By combining shared open data with an incentive system, we are creating a more decentralized and competitive ecosystem. While speculation may drive initial growth, it is the long-term adoption and value creation that will determine the success of this new model. By embracing blockchain technology, fostering collaboration, and focusing on user experience, businesses and entrepreneurs can position themselves at the forefront of this transformative shift.

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