Introducing Not Boring Capital: Investing in Companies with Stories to Tell
Hatched by Kazuki Nakayashiki
Aug 09, 2023
4 min read
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Introducing Not Boring Capital: Investing in Companies with Stories to Tell
In the world of venture capital, where competition is fierce and investors are constantly searching for the next big thing, standing out can be a challenge. However, Not Boring Capital has found a unique way to differentiate itself. Not Boring Capital, an $8 million venture fund, focuses on investing in companies with stories to tell, and helps tell those stories. This innovative approach sets them apart from traditional venture firms and has proven to be a winning strategy.
Packy McCormick, the founder of Not Boring Capital, believes that his ability to write has made him a better investor, and his investing experience has made him a better writer. This symbiotic relationship between investing and storytelling creates a powerful flywheel that drives success. By investing in companies with compelling narratives, Not Boring Capital not only stands to gain financially but also benefits from the opportunity to share these stories with the world.
One vertical that Not Boring Capital has had great success in is fintech. With six investments totaling $525k, fintech has been the leading vertical for the fund. Investing in fintech companies that focus on investing technology has proven to be a lucrative strategy. However, Not Boring Capital is not limited to just one vertical. They are open to exploring opportunities in various industries as long as the companies have the potential to provide a significant return on investment.
To maximize their chances of success, Not Boring Capital follows a three-pronged investment approach. The first category, Core, consists of investments with the potential to return the fund in the best-case scenario. These investments make up approximately 75% of the total dollars invested. The second category, Explore, includes smaller investments that aim to secure a seat in the next funding round or increase deal flow. While these investments may have a higher upside, they are too small to reasonably expect a significant return on investment. The Explore category typically accounts for 5-10% of the invested dollars. Lastly, the Growth category focuses on later-stage or safer investments that have a lower ceiling but a higher floor. This category makes up approximately 20% of the invested dollars and should be able to collectively return the fund once.
Not Boring Capital's success can be attributed not only to its unique investment strategy but also to its extensive network. With a community of 60,000 people, Not Boring Capital leverages the power of its portfolio companies and readers to create a mutually beneficial ecosystem. By engaging with its readers and encouraging them to support portfolio companies, Not Boring Capital amplifies its impact and increases the likelihood of success.
Packy McCormick, the mastermind behind Not Boring Capital, has always had a passion for three things: meeting and talking to smart people, reading and writing, and investing. These three pillars are the foundation of his success. By surrounding himself with intelligent individuals, constantly expanding his knowledge through reading, and applying his insights to the world of investing, McCormick has been able to create a venture fund that is truly unique.
For those looking to enhance their productivity as avid readers, there are several habits that can be adopted. Firstly, it is essential to approach reading as an experience that requires more than just consuming words. Engaging multiple senses and immersing oneself in the material can greatly enhance the reading experience. Additionally, it is crucial to read in a focused manner to ensure retention of information. A study conducted by the University of California revealed that the average American encounters 100,000 words per day. With such an overwhelming amount of information, it is important to absorb and remember what is being read.
Sharing book reviews and engaging with the reading community on platforms like Goodreads can also contribute to a more enriching reading experience. By sharing one's perspective and reading others' opinions, readers can gain new insights, view stories from different perspectives, and uncover hidden details and lessons that may have been missed initially.
Lastly, it is vital to prioritize reading material that brings joy and fulfillment. Life is short, and time should not be wasted on things that do not bring genuine enjoyment. As Joseph Brodsky once said, "There are worse crimes than burning books. One of them is not reading them." By selecting books that resonate with one's interests and passions, the reading experience becomes more rewarding and worthwhile.
In conclusion, Not Boring Capital has revolutionized the world of venture capital by investing in companies with compelling narratives and actively sharing those stories. Their unique approach, coupled with an extensive network and strategic investment strategies, has positioned them for success. By following the habits of truly avid readers, individuals can enhance their reading experience and gain a deeper understanding of the material they consume. So, let us embrace the power of storytelling, engage with our reading community, and prioritize the joy of reading.
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