Twitter's 'Super Follow' and the Art of Writing Cold Emails

Twitter's 'Super Follow' and the Art of Writing Cold Emails

Introduction:
In a recent Analyst Day event, Twitter unveiled its highly anticipated paid subscription service called "Super Follow." This feature allows users to access exclusive content, deals, and community interactions with creators for a monthly fee of $4.99. Alongside this announcement, Twitter also shared its ambitious goals for 2023, aiming to double its annual revenue from $3.7 billion in 2020 to $7.5 billion or more, while also striving to reach 315 million or more monetizable daily active users (mDAU) in the fourth quarter of 2023.

Connecting the Dots:
While Twitter's "Super Follow" and the art of writing cold emails may seem unrelated at first glance, there are valuable lessons to be learned from both. One common thread is the need to captivate and engage your audience. Whether it's convincing users to subscribe to exclusive content or enticing recipients to open and respond to your cold email, the key lies in presenting a clear value proposition and showcasing credibility.

Writing a Compelling Cold Email:
When crafting a cold email, it is crucial to establish who you are and why you are worth the recipient's attention. One approach to achieve this is by demonstrating credibility through your past institutions or roles. By briefly highlighting your relevant experience or expertise, you can establish trust and pique the recipient's interest from the start.

Furthermore, the length of your cold email plays a crucial role in its effectiveness. To ensure that your message doesn't end up in the "later" pile, it is essential to keep it concise and attention-grabbing. Avoid lengthy paragraphs and opt for a short and impactful email that can be consumed within seconds. This approach increases the likelihood of the recipient taking immediate action.

Adding Value to Your Cold Email:
To make your cold email stand out, it is essential to provide a clear value proposition for the recipient. This can be achieved by incorporating a specific ask that is low-friction and requires minimal effort on their part. For example, you can suggest actions such as following you on Twitter, providing access to a live demo account, or offering a PDF of screenshots showcasing your work. By providing valuable resources or opportunities that can be easily accessed within seconds, you increase the chances of capturing the recipient's interest and engagement.

Actionable Advice:

1. Keep it concise: Craft your cold email in a way that is short, impactful, and easily digestible. Avoid lengthy paragraphs that may overwhelm or bore the recipient.
2. Establish credibility: Highlight your relevant experience or expertise early on to establish trust and capture the recipient's attention.
3. Provide a clear value proposition: Include a specific ask that requires minimal effort on the recipient's part, such as following you on social media or providing access to valuable resources. This increases the chances of immediate engagement.

Conclusion:
Twitter's introduction of the "Super Follow" paid service and the principles behind writing compelling cold emails share common ground in terms of captivating and engaging an audience. By understanding the importance of concise communication, establishing credibility, and providing a clear value proposition, both Twitter users and aspiring email marketers can increase their chances of success. Incorporating these actionable advice into your cold email strategy can lead to improved open rates, responses, and ultimately, stronger connections with your target audience.