Introducing Not Boring Capital: A Unique Approach to Investing and Storytelling

Introducing Not Boring Capital: A Unique Approach to Investing and Storytelling

In the world of venture capital, where investors are constantly seeking the next big thing, Not Boring Capital stands out as a fund that goes beyond just investing in companies. With a mission to invest in companies with stories to tell and help them tell it, Not Boring Capital is changing the game.

Led by Packy McCormick, Not Boring Capital is an $8 million venture fund that focuses on investing in Seed through Series B companies, with occasional pre-seed and growth-stage investments. What sets Not Boring Capital apart is the belief that writing and investing go hand in hand. Packy is not only a skilled investor but also a talented writer. This unique combination allows him to bring a fresh perspective to the table and add value to the companies he invests in.

One of the leading verticals for Not Boring Capital is fintech, with six investments and $525k dollars invested. Fintech has proven to be a lucrative sector, and Not Boring Capital recognizes the potential for high returns in this space. However, the fund also diversifies its investments across other sectors to minimize risk and maximize opportunities.

Not Boring Capital follows a three-pronged investment strategy. The first category, Core, consists of investments with the potential to return the fund in the bull case. This category represents about 75% of the total dollars invested and is the foundation of the fund's success. The second category, Explore, involves smaller investments aimed at securing a seat in the next round or increasing deal flow. Although these investments have high upside potential, they are too small to expect significant returns. Explore investments make up about 5-10% of the invested dollars. The third and final category, Growth, focuses on later-stage or safer investments with a lower ceiling but a higher floor. This category accounts for approximately 20% of the fund's investments and has the potential to collectively return the fund once.

Not Boring Capital's success can be attributed to its unique approach to investing and storytelling. Packy's writing not only helps him analyze potential investments but also allows him to communicate the stories behind these companies effectively. By leveraging his writing skills, Packy can connect with readers and create a community of supporters who are invested in the success of Not Boring Capital's portfolio companies. This symbiotic relationship between readers and portfolio companies is a powerful flywheel that drives growth and success.

The foundation of Not Boring Capital's philosophy lies in the belief that knowledge and ideas should be shared. Packy's passion for learning, reading, and writing is evident in his desire to engage with smart people, consume information, and invest in promising ventures. Not Boring Capital's success is not just about financial gains; it's about building a community and fostering intellectual curiosity.

In a similar vein, the concept of identity-based habits aligns with Not Boring Capital's approach to investing. Changing behavior and achieving goals require a shift in identity. Your current behaviors are a reflection of your current identity, and in order to make lasting changes, you need to believe new things about yourself.

James Clear, a renowned author and expert on habits, emphasizes the importance of focusing on creating a new identity first. Instead of solely focusing on outcome-based habits, where the emphasis is on what you want to achieve, Clear suggests shifting the focus to your identity and what you believe about yourself.

To change your beliefs, Clear suggests two steps. First, decide the type of person you want to be. This involves envisioning the future version of yourself that aligns with your goals and aspirations. Second, prove this new identity to yourself through small wins. These small victories serve as evidence that you are capable of embodying the person you want to become.

This concept of identity-based habits resonates with Not Boring Capital's philosophy. Instead of solely focusing on financial outcomes, the fund encourages entrepreneurs to embrace their new identities and believe in their potential for success. By proving their new identities through small wins and continuous growth, entrepreneurs can build lasting habits and achieve their goals.

In conclusion, Not Boring Capital's unique approach to investing and storytelling sets it apart from traditional venture capital firms. By combining investing and writing, Packy McCormick brings a fresh perspective to the table and adds value to the companies he invests in. The fund's focus on fintech and its three-pronged investment strategy demonstrate a keen understanding of market opportunities and risk management.

Furthermore, the concept of identity-based habits aligns with Not Boring Capital's philosophy of fostering personal growth and development. By focusing on building a new identity and proving it through small wins, individuals can create lasting habits and achieve their goals.

Actionable Advice:

1. Embrace storytelling: Whether you're an investor or an entrepreneur, storytelling is a powerful tool that can differentiate you from the competition. Invest time and effort in crafting compelling narratives that resonate with your audience and highlight the unique value proposition of your company.

2. Focus on identity: When setting goals and pursuing personal or professional growth, focus on building a new identity that aligns with your aspirations. Believe in your potential and prove it to yourself through small wins. This shift in mindset can lead to lasting behavior change and increased chances of success.

3. Embrace continuous learning: Like Not Boring Capital, prioritize reading, writing, and engaging with smart people. Embrace a growth mindset and invest in your intellectual curiosity. Continuous learning can provide valuable insights, spark new ideas, and contribute to personal and professional growth.

By incorporating these three actionable pieces of advice into your life, you can enhance your investing strategies, achieve your goals, and foster personal growth. Whether you're an investor, entrepreneur, or simply someone looking for inspiration, the principles shared by Not Boring Capital and the concept of identity-based habits can guide you on your journey to success.