The Power of Openness: Exploring the Connection Between NFT Creators Going cc0 and User Motivation in Platform Growth
Hatched by Kazuki Nakayashiki
Sep 08, 2023
4 min read
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The Power of Openness: Exploring the Connection Between NFT Creators Going cc0 and User Motivation in Platform Growth
Introduction:
The world of NFTs has witnessed a growing trend among creators opting for the cc0 license, which allows for the open sharing and remixing of intellectual property associated with the NFTs. While this may seem counterintuitive to traditional IP strategies, there are compelling reasons behind this shift. Similarly, platforms looking to achieve rapid growth often rely on user motivation to invite their friends and connections. In this article, we will explore the commonalities between NFT creators going cc0 and motivating users to invite others to a new platform, highlighting the benefits of openness and collaboration.
The Power of Openness in NFT Creations:
One of the key reasons why NFT creators are embracing the cc0 license is to foster a vibrant and engaged community. By allowing for experimentation and recombination of their works, creators promote extensions of the original project. This approach aligns with the core philosophy of the crypto community, where open sharing and building communities are highly valued. As new derivatives are created and shared, attention flows back to the original, strengthening its position in the collective consciousness. This flywheel effect not only adds value to the original but also inspires further interpretations, creating a positive feedback loop. By borrowing brand awareness from the source project, derivatives can drive new interest in the original, leading to increased value and growth, similar to the platform network effects observed in open-source software like Linux.
Cooperation and Trust in Decentralized Systems:
Decentralized systems, such as crypto and NFTs, rely on trust and coordination among strangers. Enabling cooperative opportunities becomes crucial in fostering the growth of these systems. The dynamics of cooperation work particularly well in the context of NFTs because ownership over digital assets allows individuals to internalize the co-creation results through the value that accrues to their assets and contributions. However, for NFT applications to reach their full potential, supporting infrastructure services need to be readily available to maximize the remixing opportunities that cc0 creates. Composability, the ability to plug assets into different platforms built on public standards and interoperable infrastructure, is key to fuel growth. Additionally, cc0 NFT projects that earn ongoing royalties from secondary sales can benefit from third-party expansions and derivatives, which become sources of revenue by driving increased demand for the original cc0 assets.
Motivating Users to Invite Friends to a New Platform:
In the realm of platform growth, motivating users to invite their friends and connections is vital. Research shows that a sense of belonging, relationship building, involvement, and identity building are key determinants of user motivation. Platforms often become more useful when used with friends, and users naturally gravitate towards sharing things that are useful. Moreover, customers are eager to tell others about products or services they care about. To harness this motivation, platforms must ensure that new users quickly experience the magical moment or understand the importance of inviting friends to fully avail themselves of the platform's benefits. By generating confidence in the social reward of making recommendations and emphasizing the social capital gained through referrals, platforms can successfully drive user motivation.
Actionable Advice:
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Embrace Openness: Consider adopting a cc0 license or similar open sharing strategies to foster a vibrant and engaged community around your NFT creations. Encourage experimentation and recombination to fuel value growth and inspire further interpretations.
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Build Cooperative Opportunities: In decentralized systems, prioritize trust and coordination among strangers. Enable cooperative opportunities by providing supporting infrastructure services that maximize the remixing potential of cc0 licenses. Embrace composability to allow users to plug their assets into different platforms easily.
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Leverage User Motivation: To drive platform growth, tap into users' motivation to invite their friends and connections. Highlight the benefits of belonging, relationship building, involvement, and identity building. Emphasize the social rewards and social capital gained through referrals to incentivize users to bring others to the platform.
Conclusion:
The shift towards cc0 licenses among NFT creators and the motivation to invite friends to a new platform share a common thread of openness and collaboration. By embracing open sharing and remixing, NFT creators can foster vibrant communities and drive value growth. Similarly, platforms can leverage user motivation by emphasizing the benefits of connection and involvement, ultimately propelling growth. By implementing actionable advice, creators and platform operators can harness the power of openness and cooperation to unlock new possibilities and achieve remarkable success.
Sources
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