Content creators and platforms are constantly searching for ways to increase user engagement. They want to create an experience that keeps users coming back for more, and the Hierarchy of Engagement is a concept that has gained popularity in recent years.

Content creators and platforms are constantly searching for ways to increase user engagement. They want to create an experience that keeps users coming back for more, and the Hierarchy of Engagement is a concept that has gained popularity in recent years.

The Hierarchy of Engagement, as explained by Sarah Tavel in her Medium article, is a framework that categorizes user actions based on their level of engagement. It starts with the most basic level of engagement, such as views or likes, and progresses to more advanced actions like comments or shares. Tavel argues that as users move up the hierarchy, their engagement becomes more meaningful and valuable to the platform.

This concept resonates with the team at Faves, a content curation platform that aims to build the future of content curation. They understand that user engagement is crucial for the success of their platform, and they have designed their product with this in mind. By focusing on two key groups of people - those users admire and their friends - Faves aims to create a community of engaged users who actively curate and consume content.

Faves launched in April 2021 as an invite-only product, with the intention of learning about its users and improving the experience as it scales up. They handpicked the first 100 curators and gradually opened the app to 20-50 users a day. The response has been overwhelming, with people posting frequently and engaging with the content on the platform.

One reason for this high level of activity on Faves is the low barrier to entry for curation. While creating original content can be intimidating, curating content is relatively easy. Users can simply share the content they love and recommend it to others. This simplicity and ease of use make it accessible to a wide range of users, leading to increased engagement and activity on the platform.

The Hierarchy of Engagement can also be applied to Faves. Users start by curating content they enjoy, which falls into the category of "likes" in the hierarchy. This basic level of engagement helps them establish their presence on the platform and connect with other users who have similar interests. As they continue to curate and engage with content, they move up the hierarchy, eventually reaching the level of "shares" and "comments." These advanced actions indicate a deeper level of engagement and involvement in the community.

By understanding the Hierarchy of Engagement and incorporating it into their platform, Faves is able to create an experience that encourages and rewards user engagement. They provide users with a platform to curate and share content they love, connecting them with like-minded individuals and fostering a sense of community. This community-driven approach not only increases user engagement but also creates a space where users feel valued and heard.

In conclusion, Faves is building the future of content curation by recognizing the importance of user engagement. By focusing on two key groups - admired individuals and friends - they have created a platform that encourages users to curate and share content they love. The low barrier to entry for curation and the incorporation of the Hierarchy of Engagement further enhance user engagement on the platform. As Faves continues to grow and evolve, they are poised to revolutionize the way we curate and consume content.

Actionable Advice:

1. Start curating: If you're interested in becoming an active participant in content curation, start by curating content you enjoy and sharing it with others. This can be as simple as sharing articles, videos, or podcasts on your social media platforms or using dedicated content curation platforms like Faves.
2. Engage with the community: Once you've started curating content, take the time to engage with others in the community. Leave comments on curated content, participate in discussions, and share your thoughts and opinions. This will not only increase your own engagement but also foster a sense of community.
3. Experiment with different formats: Don't be afraid to experiment with different formats of content curation. Try curating content through blog posts, video compilations, or even live streams. By diversifying your approach, you can reach a wider audience and find what works best for you.

By following these actionable advice, you can become an active participant in the future of content curation and contribute to the growth of platforms like Faves.