Why Web3 Matters | Future
Hatched by Kazuki Nakayashiki
Aug 01, 2023
4 min read
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Why Web3 Matters | Future
In the ever-evolving landscape of the internet, we are now at the beginning of the web3 era. This new era combines the decentralized, community-governed ethos of web1 with the advanced, modern functionality of web2. Web3 is not just another iteration of the internet; it represents a fundamental shift in how we interact with and own the digital world.
One of the key aspects of web3 is the concept of ownership and control. In traditional centralized networks, the value is accumulated by one company, leading to conflicts with users and partners. However, in web3, ownership and control are decentralized. Users and builders can now own pieces of internet services by owning tokens, both non-fungible (NFTs) and fungible. This gives users property rights and the ability to own a piece of the internet.
Tokens play a crucial role in web3 by aligning network participants to work together toward a common goal - the growth of the network and the appreciation of the token. This solves the core problem of centralized networks and creates a more collaborative and inclusive ecosystem. Instead of companies fighting their own users and partners, web3 fosters a sense of shared ownership and collective growth.
But why does web3 matter? It matters because it empowers individuals and communities. It gives them a stake in the digital world and allows them to participate in its growth and development. Web3 represents a shift from the internet being owned and controlled by a few to being owned and controlled by the many.
Now, let's shift our focus to another important aspect of the web3 era - storytelling. As humans, we are wired to connect with stories. We love narratives that engage our emotions and captivate our attention. This holds true even in the world of startups and venture capital.
Investors have notoriously short attention spans, so it's crucial to grab their attention right from the start. According to Anamitra Banerji of Foundation Capital, it's important to deliver the most compelling part of your pitch early on. Highlight what makes your startup unique and exciting, whether it's your killer team or a groundbreaking market entry tactic.
David Hornik of August Capital emphasizes the power of storytelling in pitching your startup. Investors want to know what problem you are solving and why you care about it. By crafting a compelling narrative around your startup, you can create a deeper connection with potential investors.
Charles Hudson of SoftTech VC stresses the importance of hooking investors within the first few minutes of your pitch. If you fail to grab their attention, it's likely that you won't get a second chance. Make sure to present your most compelling points and demonstrate why your startup is worth their time and investment.
In addition to storytelling, showcasing tangible evidence of your progress and achievements can make a significant impact on investors. David Lee of SV Angel suggests showing demos and customer testimonials rather than simply telling investors what you plan to do. By demonstrating what you've already accomplished, you build credibility and instill confidence in potential investors.
Ultimately, the key to a successful pitch lies in telling a compelling story that resonates with investors. Highlight the motivations behind your team's decision to start the company and why they believe in your vision. By addressing the "why now, why them" question, you can provide investors with a clear understanding of the unique value proposition your startup offers.
Before we conclude, let's provide three actionable pieces of advice for both the web3 era and pitching your startup:
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Embrace decentralization: In the web3 era, ownership and control are decentralized. Explore opportunities to incorporate tokenization and give users a stake in your product or service. By aligning incentives and fostering a sense of shared ownership, you can create a more sustainable and inclusive network.
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Craft a compelling narrative: When pitching your startup, focus on storytelling. Grab investors' attention early on by highlighting what makes your startup unique and exciting. Show them why you care about the problem you're solving and how your team is uniquely qualified to tackle it.
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Show, don't tell: Instead of simply talking about what you plan to do, demonstrate what you've already accomplished. Show investors demos and customer testimonials to provide tangible evidence of your progress. This builds credibility and instills confidence in potential investors.
In conclusion, the web3 era represents a paradigm shift in how we interact with and own the digital world. It brings together the best elements of both web1 and web2, combining decentralization with advanced functionality. By embracing ownership and control, we can foster a more collaborative and inclusive internet. Additionally, in the world of startups and venture capital, storytelling plays a crucial role in capturing investors' attention and securing funding. Craft a compelling narrative, showcase tangible evidence of your progress, and align incentives to create a successful pitch in the web3 era.
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