Generative tech is revolutionizing the way we interact with technology and consume content. It goes beyond traditional curation and instead focuses on creating new and unique experiences for users. Unlike a sophisticated database call, generative tech has the ability to generate something new on the edge of the network.

Generative tech is revolutionizing the way we interact with technology and consume content. It goes beyond traditional curation and instead focuses on creating new and unique experiences for users. Unlike a sophisticated database call, generative tech has the ability to generate something new on the edge of the network.

The power of generative tech lies in its ability to skillfully create novel output. Whether it's content, images, or experiences, the output served to you will not have existed until you asked for it or triggered it through some action or simply by your presence. This means that if you have access to unique data or if you're the first to see an application area, you can gain a competitive advantage by having the best model for that specific area. It's important to note that data network effects are typically asymptotic, but if you can make them real-time or hyperlocal, they become more durable.

In the past, uniqueness and scalability were seen as incompatible concepts. Truly unique things couldn't exist en masse without losing their bespoke qualities. However, generative tech changes this notion. The generative engine is capable of providing a new output for every new user or every problem, at scale. This means that for founders, speed is of the essence. Moving fast and being bold will be essential in this rapidly evolving landscape.

Choosing the right idea is also crucial in the world of generative tech. Founders need to carefully consider what they want to build, who their target customer is, and what their distribution channels will be. There are patterns for what ideas work in this space. Whether you decide to go after a horizontal or vertical market, a particular data type or geography, there are huge opportunities in the field of generative AI. The idea you choose will ultimately determine your success.

If you're building a generative tech business for enterprises, it's important to focus on growth. To grow fast, it's best to be prepared to be a plug-in to existing systems rather than trying to replace workflows or existing software systems. By embedding yourself in customers' existing workflows and software, you can create a defensible position in the market.

On the other hand, if you're building a B2C generative tech business, the landscape is more open-ended. Consumers are always looking for novelty and are often willing to adopt new behaviors faster than enterprises. However, it's still important to move fast and get a network effect to ensure success in this competitive space.

In conclusion, generative tech is transforming the way we interact with technology and consume content. Its ability to create new and unique output for every user or problem opens up endless possibilities for innovation and growth. As a founder in this space, it's important to move fast, choose the right idea, and be prepared to adapt to the needs of your target market. By following these actionable pieces of advice, you can position yourself for success in the exciting world of generative tech.