Introducing Not Boring Capital: Investing in Companies with Stories to Tell

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Sep 10, 2023

4 min read

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Introducing Not Boring Capital: Investing in Companies with Stories to Tell

In the world of venture capital, where millions of dollars are invested in promising startups, Not Boring Capital stands out. With an $8 million fund, they focus on investing in companies with compelling stories and help them amplify their narratives. But what sets them apart is their unique approach that combines investing and writing.

Packy, the founder of Not Boring Capital, believes that his writing skills make him a better investor, and vice versa. This symbiotic relationship creates a flywheel effect that fuels his success in both areas. By investing in companies with stories to tell, Packy not only supports their growth but also helps them craft and share their narratives effectively.

While Not Boring Capital invests in various stages of a company's journey, their leading vertical is fintech. Fintech, with six investments totaling $525k, has shown immense potential in terms of both returns and innovation. However, their investment strategy is not limited to one vertical alone.

Not Boring Capital has a three-tier investment approach: Core, Explore, and Growth. The Core investments are carefully selected and have the potential to generate significant returns, accounting for about 75% of the total invested dollars. Explore investments are smaller but aimed at securing a seat in the next funding round or increasing deal flow. Although the returns may be uncertain, these investments offer high upside potential. Finally, Growth investments are safer and usually at a later stage, ensuring a lower ceiling but a higher floor. These investments collectively aim to return the fund once.

Reflecting on the growth and success of companies like Exxon and Apple, it becomes evident that the market is constantly evolving. Not Boring Capital understands the importance of adaptability and staying ahead of the curve. With 60,000 people in their network, including Not Boring readers and portfolio companies, they leverage the power of community to drive growth and success.

Packy's personal aspirations align perfectly with the ethos of Not Boring Capital. He has always expressed his desire to meet and engage with intelligent individuals, read and write, and invest in promising ventures. By combining these passions, Packy has created a unique venture fund that not only provides financial support but also fosters knowledge-sharing and collaboration.

Organizing the World's Information: The Power of Knowledge

Centuries ago, the Library of Alexandria aimed to gather all human knowledge in one place. This ambitious project, driven by the Ptolemies, showcased the importance of organizing information to unlock innovation and progress. When information is accessible and well-organized, individuals can build upon existing knowledge and make groundbreaking discoveries.

In the digital age, search engines like Google have become the modern-day equivalents of the Library of Alexandria. By organizing and making information easily accessible, search engines have revolutionized the way we seek knowledge. Google's ingenious use of backlinks to determine the quality of web pages has resulted in high-quality search results.

However, the challenge lies in accessing a comprehensive database of information. While Google provides us with a small fraction of the web, we have limited control over what we can access. The true power of knowledge lies in having organized and diverse sources of information readily available.

This is where projects like public roam graphs come into play. These initiatives aim to create interconnected knowledge graphs that enable us to navigate seamlessly between various pieces of content. By linking related information, we can discover new ideas, explore different perspectives, and foster innovation.

Not Boring Capital recognizes the significance of organized information and its impact on knowledge acquisition. By investing in companies that contribute to the organization and accessibility of information, they support the growth of platforms and tools that amplify the power of knowledge.

Actionable Advice for Maximizing Knowledge and Investment Potential

  1. Embrace the power of community: Building a network of like-minded individuals who share your passion for knowledge and investment can open doors to new opportunities. Engage with communities, attend conferences, and collaborate with others to expand your horizons.

  2. Invest in storytelling: Companies with compelling narratives have a higher chance of success. Look for startups that not only have innovative ideas but also know how to communicate their stories effectively. By investing in such companies, you not only support their growth but also enhance your own investment potential.

  3. Foster knowledge-sharing platforms: Support initiatives that aim to organize and interconnect information. Explore projects like public roam graphs that enable users to access a wide range of content and discover new connections. By investing in platforms that prioritize knowledge-sharing, you contribute to the growth of the global knowledge ecosystem.

In conclusion, Not Boring Capital's unique approach to investing and storytelling sets them apart in the world of venture capital. By investing in companies with stories to tell, they not only support their growth but also help them amplify their narratives. Recognizing the importance of organized information, Not Boring Capital contributes to the creation of a knowledge ecosystem that fosters innovation and progress. By embracing the power of community, investing in storytelling, and supporting knowledge-sharing platforms, individuals can maximize their own potential for growth and success.

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