Finding work that you love is a common goal for many people. We all want to wake up excited and passionate about the work we do every day. However, according to a TED Talk by Scott Dinsmore, over 80 percent of people don't enjoy their work. This suggests that there is a significant number of individuals who are climbing the ladder of success, only to find that they have leaned it up against the wrong wall.

Finding work that you love is a common goal for many people. We all want to wake up excited and passionate about the work we do every day. However, according to a TED Talk by Scott Dinsmore, over 80 percent of people don't enjoy their work. This suggests that there is a significant number of individuals who are climbing the ladder of success, only to find that they have leaned it up against the wrong wall.

Dinsmore emphasizes the importance of becoming a self-expert and understanding yourself in order to find work that you truly love. He encourages individuals to identify their passions, the things that they wake up loving to do, whether they are paid for it or not. By recognizing these passions, one can align their work with their strengths, values, and who they are as a person.

However, many people face obstacles when it comes to pursuing their passions. They may tell themselves that they can't do something or be influenced by others who believe the same. This negative self-talk and external discouragement can prevent individuals from even starting or giving up on their dreams altogether. Dinsmore advises that it is important to prove these doubts wrong and make incremental pushes towards what you believe is possible.

In addition to self-belief, Dinsmore highlights the importance of the people we surround ourselves with. He quotes Jim Rohn, stating that "You are the average of the five people you spend the most time with." This means that the individuals we choose to have in our corner can significantly impact our personal and professional growth. Changing our surroundings and surrounding ourselves with inspiring people can be a game-changer in achieving our goals.

This concept resonates with a Japanese article by Ikeda Noriyuki, who discusses the importance of fans in the consumer market. He explains that consumers evaluate products four times before making a purchase, with the concept being the initial driving force. The stronger the concept, the more likely it is to induce a trial purchase. The performance of the product then determines whether consumers will make repeat purchases.

Noriyuki also emphasizes that the brand experience for customers is not a one-time event but continues over time. This ongoing brand experience, known as TMOT, is constantly overwritten and updated with each use of the product. The fans of a brand play a crucial role in this process by sharing their experiences as organic user-generated content. This content then accumulates and influences the Zero Moment of Truth (ZMOT), which consists of both stimulus-based ZMOT and review-based ZMOT.

The connection between Dinsmore's advice and Noriyuki's insights lies in the importance of fans and influencers. Dinsmore emphasizes the significance of surrounding ourselves with inspiring people who support and motivate us. Similarly, Noriyuki explains how fans and influencers play a role in sharing their brand experiences, which can influence others' purchasing decisions.

In conclusion, finding work that you love requires self-understanding, belief in oneself, and surrounding oneself with inspiring individuals. The combination of these factors can lead to personal and professional growth, as well as a fulfilling career. To achieve this, here are three actionable pieces of advice:

1. Take the time to understand yourself and identify your passions. What are the things that you love to do, regardless of whether you are paid for it or not? Aligning your work with your passions can lead to greater satisfaction and fulfillment.

2. Prove yourself and others wrong by believing in your abilities and making small incremental pushes towards your goals. Overcoming self-doubt and external discouragement is crucial in pursuing your passions.

3. Surround yourself with inspiring people who support and motivate you. Choose your circle wisely, as the individuals you spend the most time with can significantly impact your personal and professional growth.

By following these steps, you can increase your chances of finding work that you love and creating a positive impact on both yourself and the world around you. Remember, it's never too late to discover the work you can't not do.