The Power of Building Something Great: TAM, Startups, and Writing Online

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 06, 2023

4 min read

0

The Power of Building Something Great: TAM, Startups, and Writing Online

Introduction:
In the world of startups and writing online, there are common threads that connect seemingly unrelated ideas. This article explores the concept of Total Addressable Market (TAM) and its relevance in the early stages of a company's growth. Additionally, we delve into the importance of credible adjacencies and nascent market potential. Finally, we discuss the role of extensions in writing and emphasize that true writing prowess lies in ideation and creativity.

The Danger of Heavily Weighting TAM:
When analyzing successful companies in their early years, it becomes evident that TAM alone does not determine their potential for success. In fact, many of the best venture investments had relatively small TAMs or even undefined ones during their Series A rounds. The reason behind this lies in the fact that the best companies fundamentally change the markets in which they operate. They disrupt the status quo and create new opportunities that were previously unseen. Therefore, relying solely on TAM can limit entrepreneurial vision and hinder the pursuit of groundbreaking ideas.

Credible Adjacencies:
Sometimes, a startup's initial product or service acts as an entry wedge into a larger opportunity. This phenomenon, known as credible adjacencies, allows startups to gain a foothold in the market and gradually expand their offerings. By starting small and proving their worth in a specific niche, these companies can then leverage their success to penetrate adjacent markets. This strategy enables startups to capitalize on their core competencies and establish a strong position in the industry.

Nascent Market Potential:
Successful startups often ride the wave of a new market that is currently small but has the potential to grow exponentially in the future. While the market may be nascent at the time of the startup's inception, the company's ability to anticipate future trends and position itself accordingly is crucial. By recognizing the potential of an emerging market, entrepreneurs can position their offerings to cater to future demand. This foresight allows startups to be at the forefront of industry growth and secure their place as market leaders.

The Power of Writing Online:
In the realm of writing, the online landscape offers immense opportunities for growth and success. Platforms like Glasp, a social web highlighter, provide a space for individuals to highlight and organize quotes and thoughts from the web. The social features of Glasp facilitate knowledge sharing and collaboration, allowing users to access other like-minded people's learning. This not only enhances personal knowledge management (PKM) but also fosters creativity and inspiration.

Extensions and the Writing Process:
While extensions can be useful tools for enhancing the writing experience, they do not define the quality of one's writing. The number of extensions one has does not make them a better writer. True writing prowess stems from ideation, creativity, and skill. As Tim Denning aptly said, "Only your ideation and your skill as a creative make you the best writer you can be." Instead of relying solely on extensions, writers should focus on honing their craft through practice and continuous learning. By consistently showing up and dedicating oneself to the writing process, success in the online writing realm can be achieved.

Conclusion:
In conclusion, the concept of TAM may not always be the determining factor for startup success. The best companies reshape markets and create new opportunities. Credible adjacencies and nascent market potential offer additional avenues for growth and expansion. In the world of writing online, true skill lies in creativity and ideation, rather than the number of extensions one possesses. To succeed in both startups and writing, it is crucial to recognize the importance of these factors and focus on continuous improvement.

Actionable Advice:

  1. Embrace disruption: Don't let a small or undefined TAM deter you from pursuing your entrepreneurial vision. Focus on fundamentally changing the markets in which you operate and creating new opportunities.
  2. Anticipate future trends: Keep an eye on nascent markets that have the potential to grow exponentially. Position your offerings to cater to future demand and establish yourself as a market leader.
  3. Prioritize creativity and ideation: Instead of relying solely on extensions, focus on developing your writing skills through practice and continuous learning. Nurture your creativity and ideate consistently to become the best writer you can be.

Sources

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