Introducing Not Boring Capital: A Unique Approach to Venture Investing and Storytelling

Introducing Not Boring Capital: A Unique Approach to Venture Investing and Storytelling

Not Boring Capital is not your average venture fund. With $8 million in assets, they invest in companies with compelling stories to tell and help amplify those stories through their unique approach. Led by Packy McCormick, a seasoned investor and talented writer, Not Boring Capital combines the worlds of investing and storytelling to create a powerful flywheel effect.

Fintech is the leading vertical for Not Boring Capital, with six investments totaling $525k. However, they also explore other sectors, seeking companies that have the potential to return the fund in the bull case. The fund is divided into three core areas: Core, Explore, and Growth. The majority of their investments, about 75%, fall into the Core category, with the potential to significantly contribute to the fund's returns. Explore investments make up 5-10% of their portfolio, providing opportunities to get a seat in the next round or increase deal flow. Finally, Growth investments, comprising about 20% of the fund, focus on later-stage or safer opportunities with a more predictable return.

Not Boring Capital's unique approach extends beyond their investment strategy. With a loyal following of over 60,000 readers, they leverage their audience to support portfolio companies. By encouraging readers to read, highlight, and share their articles, they create a symbiotic relationship where knowledge circulates and benefits both readers and portfolio companies. It's a testament to the power of community and the potential for collaboration in the venture capital space.

Packy McCormick, the driving force behind Not Boring Capital, has always been passionate about three things: meeting and talking to smart people, reading and writing, and investing. Through his fund, he's able to combine these passions and create a platform where he can engage with talented entrepreneurs, share his insights through his writing, and make meaningful investments. It's a testament to the power of aligning one's interests and talents to create a fulfilling career.

In a separate article titled "Identity-Based Habits: How to Actually Stick to Your Goals This Year," the concept of building lasting habits through identity change is explored. The author suggests that in order to make lasting changes, we must first believe in a new identity. Our current behaviors are merely a reflection of our current identity, and to change our behaviors, we must change what we believe about ourselves.

The article highlights three layers of behavior change: outcomes, processes, and identity. Many people focus solely on the outcome they want to achieve, but the author argues that true change starts with a shift in identity. By asking ourselves, "Who is the type of person that could achieve the outcome I desire?" we begin to shape our identity and align our behaviors accordingly.

Changing our beliefs, the article suggests, is not as difficult as it may seem. The process involves two steps: deciding the type of person we want to be and proving it to ourselves through small wins. By focusing on proving our new identity to ourselves rather than solely relying on motivation, we can create lasting habits and achieve our goals.

Incorporating these ideas into the context of Not Boring Capital, we can see how identity-based habits can play a role in the success of both the fund and its portfolio companies. By embracing the identity of a successful and impactful investor, Packy McCormick has been able to leverage his writing skills to enhance his investing abilities. Similarly, by proving themselves through small wins, Not Boring Capital's portfolio companies can reinforce their own identities and increase their chances of success.

To apply these insights in our own lives, we can take three actionable steps:

1. Define the identity we want to embody: By clearly articulating the type of person we want to become, we set the foundation for lasting change.

2. Focus on small wins: Rather than solely fixating on end results, we should celebrate and prove our new identity through small wins. These victories build momentum and reinforce positive behaviors.

3. Embrace a community: Just as Not Boring Capital leverages its readership to support its portfolio companies, we can seek out communities that align with our goals and values. Surrounding ourselves with like-minded individuals can provide encouragement, accountability, and opportunities for collaboration.

In conclusion, Not Boring Capital's unique approach to venture investing and storytelling showcases the power of aligning one's passions and talents. By leveraging the concept of identity-based habits, both the fund and its portfolio companies can achieve greater success. By defining our desired identity, focusing on small wins, and embracing community, we can apply these insights to our own lives and make lasting changes.