What Makes The Top 10% Of Founders Different? - Michael Seibel

What Makes The Top 10% Of Founders Different? - Michael Seibel

コミュニティマネジメントとは何か、なぜ今重要か / これから始めるコミュニティマネジメント入門 (1)

In the world of entrepreneurship, there are certain qualities and skills that set the top 10% of founders apart from the rest. Michael Seibel, a successful entrepreneur and investor, highlights three key factors that contribute to their success: execution and formidability, clear communication, and internal motivation.

Execution and formidability are crucial traits that distinguish the top 10% of founders. These individuals never get stuck with execution. They have the ability to adapt and pivot when necessary, constantly finding new ways to move their business forward. They are resilient and able to overcome obstacles with ease. This mindset of relentless execution sets them apart from the majority.

Another important aspect that sets the top 10% of founders apart is their ability to communicate their business in a concise and compelling manner. They can explain what their business does in just one to two sentences, capturing the attention and interest of potential customers or investors. This clear communication not only helps them attract and retain customers but also enables them to effectively convey their vision to their team.

Internal motivation plays a significant role in the success of these top founders. They possess the ability to stay motivated and determined even in the face of adversity. When things go wrong, they don't get too discouraged but instead use setbacks as learning opportunities. This internal drive pushes them to constantly improve and strive for success.

Now, let's shift our focus to the importance of community management and why it is relevant in today's world. Community management involves fostering connections between users within a community. It encompasses activities such as acquiring new members, maintaining existing relationships, strengthening bonds, and reorganizing the community structure when necessary.

Communities can be classified based on two axes: dynamic vs. static and purpose vs. emotional attachment. Additionally, communities can also be categorized based on interests, locations, actions, and practices. Understanding these classifications helps community managers effectively target and engage with their audience.

The significance of community management is similar to that of customer success. Both revolve around nurturing relationships and ensuring the satisfaction of users or customers. Just as knowledge resides within a group or environment, communities can serve as a valuable source of learning and growth for individuals.

In the B2B purchasing process, a staggering 84% of transactions begin with a referral. Moreover, 81% of individuals trust business advice from friends and family. This highlights the importance of communities in the decision-making process and the power of word-of-mouth recommendations.

However, it is important to note that not all community members contribute equally. The 1-9-90% rule states that 1% of members are active contributors, 9% engage occasionally, and 90% are passive observers. Community managers should be aware of this distribution and strive to encourage active participation from their members.

The decline of a community can occur due to various reasons such as member stagnation, deterioration of purpose or interests, and changes in the demographics of the community. It is essential for community managers to identify these factors and take proactive measures to prevent the decline and ensure the long-term sustainability of the community.

In conclusion, the top 10% of founders differentiate themselves through their execution and formidability, clear communication skills, and internal motivation. Similarly, community management plays a crucial role in fostering meaningful connections and supporting the success of businesses. By understanding the classifications and dynamics of communities, community managers can effectively engage with their audience and create a thriving ecosystem.

Actionable advice:

1. Embrace a mindset of relentless execution and adaptability. Be willing to pivot and find new ways to move your business forward.
2. Hone your communication skills to effectively convey your business in just one to two sentences. Capture the attention and interest of potential customers or investors.
3. Cultivate internal motivation and resilience. Learn from setbacks and use them as opportunities for growth and improvement.

By incorporating these actionable advice into your entrepreneurial journey and community management efforts, you can position yourself among the top performers and create a thriving community that supports the success of your business.