How to Retain and Share Knowledge in a Digital Age

How to Retain and Share Knowledge in a Digital Age

In today's fast-paced digital age, information is constantly being consumed and forgotten. Research suggests that individuals can lose anywhere between 14% and 85% of their knowledge in just a few years. With the overwhelming amount of content available on various platforms, it is no wonder that our brains struggle to retain everything we learn. So, what can we do about it?

One platform that has gained immense popularity in recent years is Instagram. With its visually appealing interface and vast user base, it has become a hub for sharing and discovering content. However, as Instagram's algorithms evolve, it is becoming increasingly challenging for users to ensure their content is seen by their followers. Shedding more light on how Instagram works can provide valuable insights into optimizing our presence on the platform.

Instagram doesn't rely on a single algorithm to determine what users see on their feeds. Instead, it employs a variety of algorithms, classifiers, and processes, each serving a specific purpose. For example, the feed algorithm ranks posts based on what users care about the most. It takes into account signals such as information about the post, the person who posted it, the user's activity, and their history of interacting with someone. The more likely a user is to engage with a post, the higher up it will appear on their feed.

Similarly, different algorithms are at play in other parts of the app. In Stories, people tend to look for their closest friends, while in Explore, they seek something entirely new. Therefore, Instagram ranks content differently in these sections based on user behavior. The signals considered include likes, saves, shares, and the user's history of interacting with the person who posted.

Furthermore, Instagram's Reels feature is designed to entertain users. Most of the content shown is from accounts they don't follow. The algorithm predicts user preferences based on activity, history of interaction with the person who posted, and information about the reel itself. By understanding these algorithms and signals, users can better strategize their content to increase visibility and engagement.

However, it is important to note that even with a deep understanding of Instagram's algorithms, it is challenging to consistently reach the same amount of people when posting. This is because most users look at less than half of their feed, resulting in a significant portion of followers missing out on shared content. Therefore, it is crucial to explore additional strategies beyond relying solely on algorithms.