The Power of Features: How Small Functions Can Lead to Successful Companies

The Power of Features: How Small Functions Can Lead to Successful Companies

In the world of business, it's easy to overlook the small features that make up a product. We often focus on the big picture, the grand vision, and the overall strategy. However, successful entrepreneurs and product managers understand the importance of starting small and focusing on the best features.

Every company, no matter how big or small, begins with a small function. It is from these humble beginnings that great companies are born. Take a moment to consider the giants like Google and Facebook - they too started with a simple feature.

But what makes a feature more than just a function? It is the ability to connect with user behavior and create a sense of awareness and engagement within the product. Remarkable entrepreneurs and product managers can clearly explain the order in which features should be introduced, strategically launching each one to capture the user's attention and drive growth.

However, it's important to note that not all features are created equal. Those that fail to resonate with users should be dropped. This is a crucial lesson that even the biggest platforms have learned. Google and Facebook continually refine and improve their features, discarding those that don't align with user needs and preferences.

Now, let's shift our focus to Pinterest. With its visually appealing platform, it has gained significant traction among users. Here are some interesting statistics that marketers should know about Pinterest in 2020:

• 1. Women dominate Pinterest, making up over 67% of its user base. Moreover, more than 80% of U.S. women aged 18-64 with children use Pinterest regularly. This presents a unique opportunity for brands targeting this demographic.

• 2. Shopping is a top activity for Pinterest users, with 48% of them engaging in this behavior. The platform's image lookup feature enhances their in-store experience, allowing them to discover new brands and products.

• 3. Pinterest's largest ad audience consists of 25-34 year-old women, accounting for 29% of its user base. This demographic presents a valuable target audience for advertisers.

• 4. Americans are the biggest spenders on Pinterest, with an average revenue per user (ARPU) of $4.00. This highlights the platform's potential for driving sales and generating revenue.

These statistics paint a picture of Pinterest as a powerful marketing tool. With 335 million monthly users and 88 million active users in the U.S. alone, it is a platform that cannot be ignored. Moreover, the platform's emphasis on visual search and discovery gives brands the opportunity to engage with consumers in a unique and compelling way.

So, how can businesses leverage the power of features on Pinterest? Here are three actionable pieces of advice:

• 1. Understand your target audience: Pinterest's user base is predominantly women, so tailor your content and messaging to resonate with this demographic. Conduct thorough market research to gain insights into their preferences and interests.

• 2. Embrace visual storytelling: Pinterest is a visual platform, so invest in high-quality visuals and compelling imagery. Use this medium to tell your brand's story and create an emotional connection with users.

• 3. Optimize for mobile: With 85% of Pinners accessing the platform via mobile devices, it's crucial to ensure that your content is mobile-friendly. Optimize your website, landing pages, and advertisements for mobile viewing to provide a seamless user experience.

In conclusion, never underestimate the power of small features. They have the potential to shape the success of a company. By understanding your audience, leveraging visual storytelling, and optimizing for mobile, you can harness the power of Pinterest and drive brand growth. So, start small, focus on the best features, and watch your company thrive in the digital landscape.