"Seeing Like an Algorithm — Remains of the Day: 103 Bits of Advice I Wish I Had Known"
Hatched by Kazuki Nakayashiki
Sep 02, 2023
6 min read
6 views
"Seeing Like an Algorithm — Remains of the Day: 103 Bits of Advice I Wish I Had Known"
In today's digital age, algorithms play a crucial role in determining our experiences on various platforms. Whether it's TikTok's machine learning algorithm or the algorithms used by social networks like Facebook and Instagram, these technological advancements are shaping the way we consume and interact with content. Understanding how algorithms work and their impact on our lives is essential, even if you're not particularly interested in the short video space or social media platforms. This is because algorithms are becoming increasingly prevalent in all industries, and companies that harness the power of machine learning algorithms will have a competitive advantage.
When considering how to design an app or platform, it's important to take into account how to best serve the algorithm. This means creating an algorithm-friendly design that aligns with the algorithm's needs and objectives. TikTok's success can be attributed to its closed loop of feedback, which allows the algorithm to be continuously trained on user-generated videos. From the moment a video begins playing, every action and interaction becomes a signal that informs the algorithm about the user's sentiment towards that video. This feedback loop is what enables the algorithm to accurately recommend content to users.
However, algorithm-friendly design doesn't have to be user-hostile. It simply requires a different approach that prioritizes serving the user's interests while also aligning with the algorithm's objectives. The goal of any design should be to help the user achieve their desired outcome, and reducing friction is often a part of that. But it's important to remember that minimizing friction isn't always the ultimate goal. Sometimes, allowing for more explicit negative feedback mechanisms can provide a more accurate read on user sentiment, even if it introduces some friction.
In the software era, true competitive advantages are increasingly illusory. Most software features and UI designs can be easily copied by competitors. What sets successful platforms apart is not just the algorithm itself, but how every element of the design and processes connect with each other to create a dataset that trains the algorithm into peak performance. This requires a deep understanding of how the flywheel works and a commitment to align every element and process with a single purpose and goal.
Now, let's shift gears and explore some sage advice that can be applied to both personal and professional growth. These 103 bits of advice offer valuable insights that can help us navigate various aspects of our lives:
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