The Power of Beliefs and Connection: Understanding TikTok, ByteDance, and Human Minds

The Power of Beliefs and Connection: Understanding TikTok, ByteDance, and Human Minds

Introduction:

In today's digital age, technology has become an integral part of our lives. However, as Steve Jobs once said, "Technology alone is not enough. That it’s technology married with liberal arts, married with the humanities that yields us the result that makes our hearts sing." This sentiment holds true when we delve into the world of TikTok and ByteDance, China's attention factory. This article aims to explore the commonalities between the rise of short videos, the power of beliefs, and the importance of human connection.

The Evolution of ByteDance:

During its early years, ByteDance faced criticism for serving mindless click-bait content to its users. However, it quickly adapted to the unique ways in which people use smartphones. Unlike desktops and laptops, mobile internet usage is characterized by short sessions, often lasting less than 60 seconds, split over 30-40 times a day. This shift in user behavior led ByteDance to focus on recommendation engines rather than traditional search engines. Recommendation engines infer user preferences based on past behavior, allowing for superior content diversification beyond popular categories like teen lip-sync and dance. This innovative approach addressed the inefficiency of search in matching users with content, especially considering the prevalence of user-generated videos with poor or inaccurate metadata.

The Business Model and Revenue Streams:

ByteDance's success can be attributed to its diverse revenue streams. While advertising constituted the lion's share, approximately 80%, the company also generated revenue through extended businesses such as games, paid knowledge, and e-commerce. Additionally, "Others" encompassed income sources like blue tick account verification fees and the "DOU+" system, which allows users and creators to boost the visibility of their videos. This comprehensive business model and revenue diversification have contributed to ByteDance's growth and influence in the digital landscape.

Belief Systems and Human Minds:

Shifting our focus to the human mind, we come across the fascinating concept that facts alone do not change our beliefs. As Harvard psychologist Steven Pinker observed, beliefs often serve the purpose of garnering allies, protectors, or disciples, rather than aligning with objective truth. Humans have an innate desire to belong, which stems from our evolutionary history of living in tribes. Being separated from one's tribe meant facing a potential death sentence, emphasizing the importance of social ties for survival.

The Influence of Connection:

When attempting to change someone's mind, it is crucial to understand that we are essentially trying to change their tribe. Abandoning deeply held beliefs can result in the loss of social ties, leading individuals to prioritize relationships over factual accuracy. To successfully convince someone to change their beliefs, we must provide them with an alternative tribe, a psychologically safe place where they can feel accepted and supported. Friendship, shared meals, and the exchange of ideas through books are powerful avenues for fostering open-mindedness and facilitating belief transformations.

Actionable Advice:

• 1. Foster connections: Cultivate meaningful relationships with those whose beliefs differ from your own. By engaging in respectful conversations and sharing experiences, you create a non-threatening environment where ideas can be explored and transformed.

• 2. Share good ideas: Focus on championing good ideas rather than tearing down bad ones. Silence is the death of ideas, and repetition is key to their remembrance and acceptance. By sharing and amplifying positive concepts, you contribute to the growth of knowledge and understanding.

• 3. Practice kindness: Approach discussions with empathy and kindness, treating others like family. Remember that winning an argument may break down the reality of the person you're arguing against, hindering the potential for meaningful change. Be willing to prioritize the conversation over winning.

Conclusion:

In conclusion, the rise of TikTok and ByteDance's success can be attributed to their understanding of human behavior and the power of connection. By adapting to the unique ways people consume content on mobile devices, ByteDance revolutionized the recommendation engine model, leading to content diversification and increased engagement. Similarly, the human mind operates through belief systems deeply rooted in our evolutionary need for social belonging. To foster belief transformations, we must create psychologically safe environments and prioritize connections over facts. By implementing the actionable advice provided, we can cultivate open-mindedness, empathy, and intellectual growth in our interactions with others.