A Guide to Gen Z Through TikTok Trends, Emojis, Language, and Lessons from Atrium

A Guide to Gen Z Through TikTok Trends, Emojis, Language, and Lessons from Atrium

Introduction:
Gen Z, the largest generation on the planet with nearly 3 billion individuals, is shaping the world with their unique characteristics and preferences. This article explores the trends, emojis, and language that define Gen Z, with a particular focus on their engagement with TikTok. Additionally, we delve into the lessons learned from the startup Atrium and how they relate to Gen Z's values and aspirations. By understanding these aspects, we can gain insights into this influential generation and the opportunities they present.

Authenticity and Uniqueness:
Gen Z thrives on authenticity and individuality. They value self-expression and avoid labels. This translates into new forms of consumption, where access is preferred over possession, and consumption becomes a means of expressing one's identity. Gen Z's willingness to share even their cringe-worthy moments on platforms like TikTok highlights their desire to stand out rather than fit in. They embrace their uniqueness, regardless of how unsightly it may seem, to forge their own distinct identities.

Creativity and Self-Expression:
Over half of Gen Z individuals are considered more creative than previous generations. TikTok, a popular platform among Gen Z, nurtures a culture of creativity by removing barriers to content creation. Unlike the traditional 90-9-1 rule, where only a small fraction of users create content, 55% of TikTok users actively engage in content creation. This shift towards a more participatory internet encourages more people to transition from consumers to creators. Stanning creators on TikTok becomes a form of self-expression, providing a sense of belonging and identity for Gen Z.

Pragmatism and Self-Direction:
Gen Z shows a strong desire for autonomy and flexibility in their careers. A significant number of them aspire to start their own businesses, while others seek alternative education paths. The preference for entrepreneurship stems from a desire to reclaim agency in a system they perceive as rigged. They have grown up relying on the internet for creative self-expression and turn to digital realms for work. As work disaggregates and the gig economy grows, Gen Z sees entrepreneurship as a means to achieve the autonomy and flexibility they crave.

Lessons from Atrium:
Atrium, a technology startup, provides valuable insights into the challenges and pitfalls that can arise when building a company. Atrium's founder, Justin, acknowledges that failures were a result of his own shortcomings rather than those of his co-founders or investors. The company's initial focus on rapid customer acquisition before solidifying their product led to issues with differentiation and setting a cohesive culture. The lack of support and clear goals created frictional costs within the team. As Atrium lost co-founders, friends, and customers, it became evident that the company lacked a clear identity and purpose.