The Power of Strategic Thinking and Building Karma: A Guide to Product Strategy and Online Reputation

Kazuki

Hatched by Kazuki

Sep 01, 2023

4 min read

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The Power of Strategic Thinking and Building Karma: A Guide to Product Strategy and Online Reputation

Introduction:

Crisp execution and high-cadence experimentation are critical in any endeavor, but it is the presence of a clear product strategy that truly supercharges these efforts. Strategic thinking allows us to think ahead, to effectively "skip quarters," and to build enduring value. Similarly, in the online world, our reputation, often measured by karma on platforms like Reddit, reflects the value we bring to the community. This article explores the parallels between product strategy and building karma, highlighting the importance of thoughtful approaches in both realms.

The DHM Model and From DHM to Product Strategy:

To define a product strategy, it is essential to understand the DHM Model. This model stands for "Desire, How, and Metrics." It emphasizes the need to identify customer desires, determine how to meet those desires, and establish the metrics that measure success. By linking the DHM Model to product strategy, we can align our efforts with customer needs and business objectives, ensuring a more focused and impactful approach.

The Strategy/Metric/Tactic Lock-up and Proxy Metrics:

A key aspect of product strategy is the Strategy/Metric/Tactic Lock-up. This framework ensures that each strategy has a clear metric and associated tactics to drive progress. Similarly, in building karma, we can set goals and align our actions to accumulate positive reputation points. Proxy metrics, or indicators of progress, play a vital role in both realms, allowing us to track performance and make informed adjustments along the way.

Working Bottom-up and A Product Strategy for Each Swimlane:

In product strategy, it is crucial to work bottom-up, starting with individual features or components and gradually building a comprehensive strategy. This approach enables a more agile and iterative process, where each step contributes to the bigger picture. Similarly, in building karma, focusing on smaller actions that positively impact the community can gradually lead to a significant reputation. By adopting a swimlane approach, where each area of expertise or interest has its own product strategy, we can ensure a well-rounded and comprehensive approach to both product development and online engagement.

The Product Roadmap and The GLEe Model:

A product roadmap is an essential tool in product strategy, providing a visual representation of the planned development and milestones. This roadmap aligns teams, communicates priorities, and ensures a shared understanding of the product vision. In building karma, a similar concept can be applied through the GLEe Model, which stands for Give, Learn, and Engage. By giving valuable contributions, learning from others, and actively engaging with the community, we can create a roadmap for building a positive online reputation.

The GEM Model and How to Run A Quarterly Product Strategy Meeting:

The GEM Model, which stands for Goals, Expectations, and Metrics, helps in setting clear objectives, aligning expectations, and defining measurable outcomes. This model guides the product strategy process, ensuring a structured and goal-oriented approach. Similarly, in the online realm, running a quarterly product strategy meeting for building karma can provide an opportunity to reflect on past actions, set new goals, and establish metrics to track reputation growth.

A Case Study: Netflix 2020 and A Startup Case Study: Chegg:

Examining case studies can provide valuable insights into successful product strategies. In 2020, Netflix demonstrated a strong product strategy by focusing on customer desires, leveraging data-driven decision-making, and continuously iterating on their offerings. Similarly, Chegg, a startup, built their success on a product strategy that centered around addressing the needs of college students through innovative solutions. These case studies emphasize the importance of customer-centric approaches and adaptability in product strategy.

TLDR: Summary of the Product Strategy Frameworks:

To summarize the product strategy frameworks discussed, it is crucial to:

  • 1. Understand the DHM Model and link it to product strategy.
  • 2. Implement the Strategy/Metric/Tactic Lock-up and utilize proxy metrics.
  • 3. Embrace the bottom-up approach and create a product strategy for each swimlane.
  • 4. Utilize the product roadmap and the GLEe Model to guide development and engagement.
  • 5. Apply the GEM Model and run quarterly product strategy meetings to set goals and track progress.

Conclusion:

In conclusion, both product strategy and building karma require strategic thinking, thoughtful planning, and a focus on delivering value to the target audience. By adopting the product strategy frameworks discussed and applying them to our online reputation management, we can ensure a more intentional and impactful approach. Remember, in both realms, it's not about accumulating points or karma; it's about making a positive and lasting impact.

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