Re-Organizing the World’s Information: Why we need more Boutique Curators
Hatched by Kazuki Nakayashiki
Sep 12, 2023
4 min read
9 views
Re-Organizing the World’s Information: Why we need more Boutique Curators
In today's digital age, information is abundant. With the vast amount of content available, it has become increasingly important to draw connections between disparate pieces of information. However, the current state of information platforms is overwhelming for consumers. Irrelevant filters, ad-based business models, and an unconstrained supply of information have made it difficult to find valuable insights.
While the protection of privacy may not be a compelling reason for most individuals to leave popular platforms like Google, there is a growing need for curated and trustworthy information. The original intention behind organizing the world's information has shifted towards prioritizing monetization and ad revenue, rather than focusing on the search experience for users. As a result, these platforms often make ethically dubious design choices that erode trust.
Vertical search aggregators can be useful when you know exactly what you want. However, the starting point for most individuals is not always clear, creating an opportunity for better discovery and curation along the funnel. The conversation around curation has been primarily focused on the content itself, rather than the structure. To address this, curated content feeds should move away from their never-ending-now orientation and towards more goal-oriented interfaces. People should be able to find content on their own terms, rather than being limited by when curators decide to publish.
Curation sites often fall into a trap as they grow. They start with high-quality curated recommendations, but as they scale, they rely more on crowdsourcing and scraping, resulting in a decline in content quality. Vertical search aggregators like Yelp then become more useful. The ad-driven model used by many platforms leads to competition between advertisers and content producers, often giving the platforms a marketing blog-like feel.
Subscription models are not a panacea, especially when the use cases are infrequent. However, nascent token-based business models that give ownership to stakeholders and allow subscribers to benefit from future upside show promise in overcoming the cold start problem.
The Way In Which We Take Notes Gives Us Insight Into Who We Are
Taking notes is a personal activity that reflects our individual personalities. The way we prioritize and annotate information reveals what we find important and interesting. Social web highlighting tools, like the Social Web Highlighting Glass, allow curators to highlight and annotate text from various online sources. These tools provide a wealth of resources and ideas for creative writers and individuals seeking inspiration.
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