The design of effective public digital organisations 💪

The design of effective public digital organisations 💪

In today's digital age, the need for effective public organisations is more crucial than ever. As society becomes increasingly reliant on technology, it is important for public works to not only keep up with the advancements but also be transparent and accountable for their performance. Just like strong tech-product companies, public organisations should constantly strive for innovation and value creation.

One of the key factors in creating successful digital products is the formation of long-lived multi-disciplinary teams that have the power to shape their own work. These empowered product teams are responsible for translating the organisation's strategy into actionable plans that can be efficiently executed upon. By allowing these teams to have vertical responsibility for delivering value to customers, and horizontal responsibility for building organisational capability, public organisations can ensure that they are maximizing their potential.

Steve Jobs, the co-founder of Apple, believed that conventional management stifled innovation. In his first year returning as CEO, he made radical changes to the company's structure. He laid off the general managers of all business units, combined functional departments into one organization, and put the entire company under one P&L. This move allowed Apple to streamline its operations and foster a culture of innovation.

Medium, a popular online publishing platform, has also been making waves in the digital space. With somewhere between 85 and 100 million monthly active users, Medium has become a go-to platform for many content creators. In fact, it is ranked 88th in terms of website traffic worldwide. This level of popularity speaks volumes about the platform's reach and influence.

Moreover, Medium has successfully raised $132 million across three funding rounds, indicating that investors see great potential in the platform. While the exact number of paying subscribers is unknown, sources estimate it to be between 200,000 and 400,000 subscribers. This shows that Medium has been able to capture a significant portion of its user base as paying customers.

When it comes to traffic, Medium has also seen impressive numbers. Over two-thirds of the traffic received by Medium.com comes from mobile devices. This highlights the importance of mobile optimization in today's digital landscape. Additionally, almost 50% of the traffic is derived directly from search results, indicating that Medium's content is discoverable and relevant to users.

To design effective public digital organisations, here are three actionable advice: