Is "Creator Washing" the New Greenwashing? Absolute Success is Luck. Relative Success is Hard Work. These two seemingly unrelated concepts actually have a lot in common. Both highlight the importance of authenticity and the need to prioritize long-term success over short-term gains.

Is "Creator Washing" the New Greenwashing? Absolute Success is Luck. Relative Success is Hard Work. These two seemingly unrelated concepts actually have a lot in common. Both highlight the importance of authenticity and the need to prioritize long-term success over short-term gains.

When it comes to creator washing, it's all about misleading creators into believing that a product or service prioritizes their needs and values, when in reality, it may not. Just as greenwashing deceives consumers into thinking that a company is environmentally friendly, creator washing exploits the aspirations of creators for profit. Truly ethical creator platforms, on the other hand, prioritize creator equity, diversity, mental health, and economic sustainability.

TikTok, for example, has been praised for its suggestion algorithm, which gives every creator an equal opportunity to find new fans. This equal playing field allows creators to showcase their talents and gain recognition, regardless of their previous popularity. By promoting fairness and inclusivity, TikTok sets an example of a platform that doesn't engage in creator washing.

Now, let's shift our focus to the concept of success. Tu Youyou's story perfectly illustrates the idea that absolute success is largely attributed to luck, while relative success is a result of hard work. Tu's bold move of volunteering as the first human subject to test a new drug for malaria showcased her dedication and determination. Her hard work eventually led to the development of artemisinin, a treatment that has saved millions of lives.

Tu's success is a prime example of how hard work can make a significant difference in achieving one's goals. While luck plays a role in determining the outcome, it is the choices and habits of individuals that ultimately shape their success. Nassim Taleb's observation that wild success is often a result of extreme and unlikely circumstances further emphasizes the role of luck. However, when success is compared on a more local level, it becomes clear that hard work and perseverance are crucial factors.

As James Clear mentioned in his book "Atomic Habits," what matters more than current results is the trajectory one is on. It's about consistently putting in the effort and making the right choices that align with long-term success. Luck may provide an initial advantage, but sustaining success requires hard work and dedication.

Richard Hamming's perspective on luck and hard work also aligns with this notion. While luck may play a role in stumbling upon opportunities, it is the prepared mind that recognizes and seizes those opportunities. The person who works hard, pursues opportunities, and takes action is more likely to come across a lucky break than someone who simply waits for luck to come their way.

So, what can we learn from these concepts? First and foremost, it is essential to be aware of creator washing and support platforms that prioritize creators' well-being. By doing so, we can contribute to a more equitable and sustainable creative industry.

Secondly, we should remember that success is a combination of luck and hard work. While luck may provide an initial advantage, it is the consistent effort, determination, and willingness to take action that ultimately determine long-term success. Instead of fixating on immediate results, we should focus on building habits and making choices that align with our goals.

Lastly, we should embrace the idea that the more we practice and pursue opportunities, the luckier we become. By actively seeking out new experiences and putting in the effort, we increase our chances of stumbling upon fortunate circumstances. As the saying goes, "The harder I practice, the luckier I get."

In conclusion, both creator washing and the concept of success highlight the importance of authenticity and a long-term perspective. By supporting ethical creator platforms and embracing hard work, we can create a more equitable and sustainable creative industry. Remember, luck may play a role, but it is the choices we make and the actions we take that ultimately shape our success. So, let's work hard, pursue opportunities, and be prepared for the lucky breaks that come our way.