The Power of Online Communities: Wikipedia and On Deck

The Power of Online Communities: Wikipedia and On Deck

In today's digital age, online communities have become an integral part of our lives. They provide us with a sense of belonging, a platform for communication, and a source of knowledge. Two prominent examples of such communities are Wikipedia and On Deck. While they may seem different at first glance, they share common points and play important roles in fulfilling the needs of their users.

Let's start with Wikipedia. As the largest encyclopedia ever assembled, Wikipedia has revolutionized the way we access information. Launched in 2001, it quickly gained popularity and became one of the top websites in the US. Its success can be attributed to its unique approach to content creation and the collaborative nature of its community.

Each article on Wikipedia has an associated "talk" page, which serves as the primary communication channel for editors to discuss, coordinate, and debate. This open dialogue allows for the continuous improvement and accuracy of the content. In 2018, Facebook and YouTube even partnered with Wikipedia to help users detect fake news by suggesting fact-checking links to related articles.

But Wikipedia is more than just a platform for information. It is a thriving community where members support and appreciate each other's work. Wikipedians often award "virtual barnstars" to recognize outstanding contributions. These tokens of appreciation go beyond simple editing and extend to social support, administrative actions, and various forms of articulation work. The sense of camaraderie and shared mission within the community is a testament to the power of online collaboration.

On Deck, on the other hand, focuses on creating communities that fulfill the need for meaning, identity, and connection in modern life. As the decline of organized religion continues, people are searching for alternative sources of fulfillment. On Deck recognizes this trend and provides a platform where individuals can come together, learn, and grow.

On Deck operates by identifying existing demands within its network and creating specific programs to meet those demands. The program revenue is then used to hire the best talent and invest in creating exceptional experiences. By combining community with curriculum, On Deck offers a unique approach to peer-to-peer education. It re-bundles the traditional concept of learning with the power of online communities, resulting in a rewarding and personal learning experience.

The success of On Deck can be attributed to its ability to adapt to changing needs and capitalize on emerging trends. It rides on several "macro" waves, including the decline of traditional higher education, the shift to distributed living and working, and the uncertainty brought about by events like the COVID-19 pandemic. By staying ahead of the curve and providing utility to its user base, On Deck has established itself as a leader in the online community space.

So, what can we learn from these two examples? Here are three actionable pieces of advice:

• 1. Embrace collaboration: Like Wikipedia, foster an environment that encourages open dialogue and collaboration. By allowing users to contribute and engage with each other, you can create a sense of ownership and pride within your community.

• 2. Identify and meet specific demands: Take a cue from On Deck and identify the specific needs and desires of your target audience. By creating tailored programs or offerings, you can provide value and build a loyal community.

• 3. Adapt to changing trends: Stay abreast of emerging trends and adapt your community accordingly. As technology continues to reshape industries, find ways to leverage it to enhance the user experience and meet evolving needs.

In conclusion, online communities like Wikipedia and On Deck have become powerful platforms for communication, learning, and connection. They demonstrate the importance of collaboration, tailored offerings, and adaptability in building successful communities. By incorporating these principles into your own community, you can create a space that provides value and fosters a sense of belonging in the digital world.