The Intersection of Curation and Community Building: Insights from a Former Google Employee

The Intersection of Curation and Community Building: Insights from a Former Google Employee

Introduction:
Curating content in a community is often seen as a valuable resource for members to access trusted and vetted information quickly. However, the act of curation itself holds immense value for community builders. It allows them to learn and understand the community they serve, while also fostering the spread of new ideas. In this article, we will explore the significance of community curation, the challenges of working within a corporate environment, and the importance of prioritizing user satisfaction.

The Value of Curation:
Community curation goes beyond creating a repository of information. It is an exercise that helps community builders learn and connect with their members. By curating content, community builders gain insights into the needs and interests of their community. This process not only benefits the members by providing them with valuable information but also empowers community builders to better serve their audience. It is a two-way street of knowledge and understanding.

Connecting the Dots:
While a curated resource can be helpful for businesses, the true power of curation lies in the ability to connect the dots. Community builders have the unique opportunity to bridge the gap between their members and the larger organization they are a part of. By curating content, they can share valuable insights and information with every employee in the company. Community building is about helping people, and community curation allows for knowledge dissemination and collaboration on a larger scale.

Navigating the Corporate Environment:
Working within a corporate environment can pose challenges for community builders. The focus on promotions and personal economic success can overshadow the importance of product growth and user satisfaction. This shift in focus can lead to a loss of the company's customer-centric DNA and a decline in overall product success. To maintain a strong community, community builders must prioritize the needs of their users above personal gains.

The Importance of Prioritizing Users:
As a founder or community builder, constantly asking yourself, "What did I do for our users today?" is crucial. This simple exercise helps keep priorities in check and ensures that user satisfaction remains at the forefront. When the answer to this question becomes a source of embarrassment, it may be a sign that it's time to reassess your role or consider exiting the company. Prioritizing the product and the users it serves is essential for long-term success.

Actionable Advice:

1. Embrace the Value of Curation: Recognize the immense value that community curation brings not only to your members but also to your personal growth and understanding of the community you serve. Embrace the opportunity to learn and connect with your audience.

2. Stay True to Your Priorities: In a corporate environment, it is easy to get caught up in personal economic success and promotions. However, it is crucial to prioritize the needs of your users and the success of the product. Regularly ask yourself what you have done for your users and ensure that your actions align with their needs.

3. Be Honest with Yourself: If you find yourself struggling to maintain the startup magic within a corporation, it may be time to reassess your situation. Consider the possibility of exiting the company and building the right team and structure to continue your mission outside the corporate environment. Be honest with yourself about the limitations and challenges you face.

Conclusion:
Community curation is a powerful tool for community builders, allowing them to learn, connect, and provide valuable information to their members. However, within a corporate environment, it is crucial to maintain a focus on user satisfaction and product success. By prioritizing the needs of users and staying true to your mission, you can navigate the challenges of the corporate world while still serving your community effectively. Remember, the true value of community curation lies in its ability to connect people, empower employees, and foster a sense of collective growth.