The Evolution of Social Networking: From SNS to Fortnite

The Evolution of Social Networking: From SNS to Fortnite

Introduction:
Social networking has come a long way since its inception, with platforms like Facebook dominating the scene for years. However, there is a rising contender that has the potential to surpass Facebook's popularity - Fortnite. In this article, we will explore the history of social networking, the concept of presence, and how the rise of Fortnite exemplifies a shift towards a more immersive social experience.

The Antithesis of Existing SNS:
Similar to how Snapchat emerged as the antithesis to traditional social networking, Fortnite was created with a similar mindset. Both platforms aimed to provide users with an alternative to existing SNS by offering unique features and experiences. While the concept of "likes" on traditional SNS satisfies the need for approval, it also serves as a measure of presence. The presence of others in a social space is a powerful aspect that traditional SNS fails to capture effectively.

The App-Based Approach:
Today's smartphones are built around apps rather than people. When we unlock our smartphones, we are greeted with a grid of various apps. This approach differs from how we perceive and experience the world in reality. Virtual Reality (VR) has the potential to become an ideal platform for putting "people first." VR can create a sense of presence, allowing users to feel like they are in the same space as others. Instead of focusing on which app to use, the emphasis should be on meeting friends in the same space first.

The Power of Presence:
People are naturally drawn to services that provide a sense of presence. While VR maximizes the feeling of presence, traditional SNS also offers a degree of presence. Many users who identify as "荒野女子" (wilderness girls) were previously disinterested in gaming but found conventional social media disconnected from genuine social experiences. Instagram, with its focus on posting photos for approval, falls short in comparison to platforms like Houseparty and Fortnite, where users can have more social interactions through video calls and gaming.

The Concept of People First:
The concept of "App First" versus "People First" is crucial in understanding the shift towards more immersive social experiences. Rather than having individual apps or services, the People First approach allows friends to gather in one place and engage in various activities together. When it comes to online gameplay, the quality of games matters. While SNS companies often provide mini-games as an afterthought, products like Fortnite invest years to create high-quality gaming experiences.

Zero Cost Tools for Trusted Advisors:
In an unrelated topic, there are zero-cost tools available for trusted advisors to highlight, save, and share online content. These tools provide a convenient way for advisors to curate and distribute valuable information to their clients and networks.

Actionable Advice:

1. Embrace Immersive Social Experiences: Explore platforms like Fortnite that offer more than just traditional social media interactions. Engage with friends in virtual spaces and enjoy shared experiences.
2. Prioritize Presence: Seek out platforms and services that prioritize the feeling of presence. Whether through VR or other means, connecting with others in a more meaningful way can enhance social interactions.
3. Choose Quality Over Quantity: When it comes to online gaming, opt for platforms that prioritize quality games. Engaging in well-crafted experiences can enhance the overall social experience.

Conclusion:
The evolution of social networking has led to the emergence of platforms like Fortnite, which offer immersive social experiences and prioritize presence. While VR provides the ultimate sense of presence, traditional SNS can still offer a degree of social interaction. By embracing immersive social experiences, prioritizing presence, and choosing quality over quantity, users can enhance their social interactions and stay connected in a more meaningful way.