Narrative-market-fit is a concept coined by David Perell, and it refers to the perfect alignment between a story and the interests and desires of media consumers. In essence, it means creating content that resonates deeply with your target audience, capturing their attention and generating a strong response.

Narrative-market-fit is a concept coined by David Perell, and it refers to the perfect alignment between a story and the interests and desires of media consumers. In essence, it means creating content that resonates deeply with your target audience, capturing their attention and generating a strong response.

To achieve narrative-market-fit, the first step is to create something that you can talk about. It may be a product, a project, or an idea. The key here is to make something cool and interesting, even if it may not be the most useful thing you've ever made. The goal is to have something that you are passionate about and can confidently discuss with others.

Once you have created this interesting thing, the next step is to find events or gatherings where the people you want to work with are present. This could be industry conferences, meetups, or even online communities. The important thing is to put yourself in a space where you can connect with individuals who share your interests and may be potential collaborators or clients.

At these events, it's crucial to engage in conversations about your creation. This is where the "tell people" part comes into play. By talking about what you have made, you showcase your knowledge and expertise. Even if the topic may not be directly relevant to the person you are speaking with, your passion and confidence will make you sound like you know what you're talking about. Remember, many people attend these events to learn about cool and interesting things, so you'll likely find an audience that is genuinely interested in what you have to say.

As you share your creation and engage in conversations, you will start to build a network of contacts. Collect business cards, email addresses, and make sure to follow up with the people you meet. These connections can be valuable in various ways, from potential job offers and contracts to investment opportunities. By making friends who think what you do is cool, you are expanding your reach and increasing your chances of being approached for future projects or collaborations.

Furthermore, by consistently sharing your work and talking about it, you begin to establish a reputation for yourself. You become known as "the person who did that cool thing." This recognition can open doors for you, as people will naturally turn to you when they need expertise or assistance in areas related to your creation. It's a powerful way to position yourself as a go-to person in your field.

In summary, the "do things, tell people" approach is a practical strategy for achieving narrative-market-fit. By creating something cool and interesting, you give yourself a topic to discuss and share with others. By attending events where your target audience is present, you can engage in conversations that showcase your expertise and passion. Through these interactions, you build a network of contacts and establish a reputation as someone who creates and knows cool things. This ultimately leads to opportunities and collaborations in the future.

To further enhance your chances of achieving narrative-market-fit, here are three actionable pieces of advice:

1. Be authentic: When talking about your creation, be genuine and passionate. People are more likely to be interested and engaged when they can sense your enthusiasm. Don't be afraid to show your personality and let your passion shine through.

2. Utilize online platforms: In addition to attending events, leverage the power of online platforms to reach a wider audience. Share your work on social media, write blog posts or articles, and engage in relevant online communities. This will help amplify your message and attract like-minded individuals who may not have been able to attend in-person events.

3. Continuously improve and innovate: To stay relevant and maintain narrative-market-fit, it's crucial to keep evolving and pushing boundaries. Seek feedback from your audience and be open to constructive criticism. Use this feedback to refine your ideas and create even more compelling content. The key is to always strive for improvement and never settle for mediocrity.

In conclusion, achieving narrative-market-fit requires a combination of creating something interesting, sharing it with others, and building connections within your target audience. By following the "do things, tell people" approach, you can effectively position yourself as a thought leader and attract opportunities that align with your passions and expertise. Remember to be authentic, leverage online platforms, and continuously improve to increase your chances of success. So go out there, create something amazing, and start telling people about it.