Unraveling the Value of Product Design from the Outcome. The biggest advantage of thinking from the output is that it makes it clear what should be done. Ultimately, what do users want to achieve? What are the user's actions and states that are connected to the business? What journey does the user go through to reach that point? When the output becomes the starting point of a project, research often becomes a "check and balance" process. While having the output first narrows down the possibilities, focusing on the outcome makes it easier to search for the value that should truly be provided. When in the position of creating something, it is natural to think about "what to create." However, by sticking to research around the output, there is a risk of missing the opportunity to dig deeper into the user's motivation from a high level of abstraction. Thinking from the outcome. It is also important to strongly instruct "No writing functions (outputs) during the planning stage!" and temporarily remove the idea of what to create from the mind.

Unraveling the Value of Product Design from the Outcome. The biggest advantage of thinking from the output is that it makes it clear what should be done. Ultimately, what do users want to achieve? What are the user's actions and states that are connected to the business? What journey does the user go through to reach that point? When the output becomes the starting point of a project, research often becomes a "check and balance" process. While having the output first narrows down the possibilities, focusing on the outcome makes it easier to search for the value that should truly be provided. When in the position of creating something, it is natural to think about "what to create." However, by sticking to research around the output, there is a risk of missing the opportunity to dig deeper into the user's motivation from a high level of abstraction. Thinking from the outcome. It is also important to strongly instruct "No writing functions (outputs) during the planning stage!" and temporarily remove the idea of what to create from the mind.

The Benefits and Pitfalls of Design Sprints | THE GUILD, DeepCraft, and Others Share Their Experiences. A design sprint is a methodology (framework) that allows for rapid prototyping and validation in a short period of five days to solve design-related problems. ・Day 0...Prepare ・Day 1...Understand ・Day 2...Diverge ・Day 3...Decide ・Day 4...Prototype ・Day 5...Validate.

When looking at these two sources, we can see a common thread - the importance of starting from the outcome and focusing on understanding the user's needs and motivations. Both articles emphasize the need to shift the focus from the output to the outcome and the value that should be provided to the user.

Starting from the outcome allows for a clearer understanding of what users want to achieve. By understanding the user's goals and motivations, designers can create products that truly meet their needs. This shift in perspective also helps in identifying the user's journey and the actions and states that are connected to the business.

However, there is a danger in focusing too much on the output or the specific features of a product. This can limit the possibilities and prevent designers from exploring the user's motivation at a deeper level. By shifting the focus to the outcome, designers have the opportunity to delve into the user's motivations and create products that provide meaningful value.

One methodology that can aid in this process is the design sprint. The design sprint allows for a structured and time-bound approach to prototyping and validation. It follows a step-by-step process, starting from understanding the problem and diverging to generate ideas, then deciding on the best solution, and finally prototyping and validating the solution.

By incorporating the principles of starting from the outcome and utilizing methodologies like design sprints, designers can create products that provide true value to users. Here are three actionable pieces of advice to consider:

1. Prioritize understanding the user's needs and motivations. Start by conducting thorough research and empathizing with the user. This will provide insights into their goals and desires, allowing for the creation of products that truly meet their needs.

2. Shift the focus from the output to the outcome. Instead of getting caught up in the specific features or functionalities of a product, focus on the value that should be provided to the user. This will open up possibilities and allow for the creation of products that have a meaningful impact.

3. Utilize methodologies like design sprints to facilitate the process. Design sprints provide a structured approach to prototyping and validation, ensuring that the product meets the user's needs and expectations. By following a step-by-step process, designers can iterate quickly and efficiently, resulting in better outcomes.

In conclusion, starting from the outcome and understanding the user's needs and motivations are crucial elements of successful product design. By shifting the focus from the output to the value provided to the user, designers can create products that have a meaningful impact. Incorporating methodologies like design sprints further enhances the design process, allowing for rapid prototyping and validation. By following these principles and taking actionable steps, designers can create products that truly meet the needs and desires of users.