The Importance of Real Identity in Networks and the Dream of a Global Knowledge Graph

The Importance of Real Identity in Networks and the Dream of a Global Knowledge Graph

Introduction:
In the world of network businesses, one of the crucial decisions that founders must make is how much they want to tie user profiles to real identity. While some networks allow for purposeful anonymity, others require the use of real names. Interestingly, there is a strong correlation between tying profiles to real identity and the long-term success and value of a network. However, it is not an easy path to take, as it requires more commitment from users and introduces greater risks. In this article, we will explore the significance of real identity in networks and the dream of building a global knowledge graph.

Real Identity and Network Growth:
Using real identity in user profiles may result in slower growth initially, as it demands a higher level of commitment from users. LinkedIn, for example, experienced slow growth in its early years due to the requirement of real names. However, using real names increases user engagement, leading to the growth of networks in terms of size, density, and activity. This, in turn, strengthens the network effect of a company. Active and committed users contribute to the power of network effects.

Anonymity versus Persistence:
On the other hand, networks that allow for more anonymity often experience initial growth due to lower commitment requirements. However, in the long run, these networks tend to burn out and produce less value on average. Networks such as Twitter, Reddit, and Snapchat have usernames that differ from real names but have managed to endure. This is because their user identities are persistent over time and partially tied to real-world identities. Users are emotionally invested in building and maintaining their reputations, even in a semi-virtual environment.

The Importance of Engagement:
While networks with real identity have proven to be more successful, it is crucial to understand that the amount of usage also plays a significant role. Networks with dense and highly active user bases outperform larger but less active ones. Network effects occur when more users contribute to more value for existing users. Therefore, it is essential to focus on building a highly engaged network from the start and expanding from there.

The Dream of a Global Knowledge Graph:
Roam Research is a fascinating project that aims to build a global knowledge graph by connecting everyone's learning and making it accessible. Roam has created an interface that resonates with users, becoming their default "thinking" interface. It allows users to assign unique identifiers to each thought, turning unstructured data into structured data. The vision for Roam goes beyond personal information organization; it aspires to organize all information. However, a functional problem in this endeavor is the ingestion point, as Google search can only access publicly available information on websites. The dream is to include half-formed ideas and knowledge sitting in databases and computers, waiting to be shared.

Conclusion:

In conclusion, the correlation between real identity and network success highlights the importance of user commitment and engagement. Networks that allow for anonymity may experience initial growth but often struggle to sustain value in the long term. Building a highly engaged network, regardless of the level of anonymity, is crucial for leveraging network effects. Additionally, projects like Roam Research exemplify the dream of creating a global knowledge graph, where all information is interconnected and accessible. By connecting everyone's learning, we can unlock new possibilities and push the boundaries of knowledge sharing.

Actionable Advice:

1. Prioritize user engagement from the start by creating a highly active and committed user base.
2. Consider the balance between anonymity and persistence in user profiles, ensuring that users have a sense of identity and reputation.
3. Dream big and explore innovative ideas like building a global knowledge graph, where comprehensive knowledge is interconnected and accessible to all.