It's all about focus. The importance of sticking with one idea and dedicating your time and energy to it cannot be overstated. This is a lesson that applies not only to product managers but to anyone involved in building products.

It's all about focus. The importance of sticking with one idea and dedicating your time and energy to it cannot be overstated. This is a lesson that applies not only to product managers but to anyone involved in building products.

In today's fast-paced world, it can be tempting to constantly chase after the next big thing. We see new trends emerge every day, and it's easy to get caught up in the excitement and want to jump on the bandwagon. But the truth is, trying to do too many things at once will only lead to mediocrity.

When you spread yourself too thin, you dilute your efforts and lose sight of what truly matters. It's like being a used car salesman with many products to pitch and sell – you can't give each one the attention it deserves. And that's not how you build great products.

Instead, focus on one idea and give it everything you've got. Dedicate your time, your resources, and your passion to making that idea a reality. This level of commitment is what separates the successful product managers from the rest.

But focus doesn't just apply to product managers. It applies to the entire team. Every member of the team should be aligned with the same vision and working towards the same goal. This requires clear communication, transparency, and a shared understanding of what success looks like.

When everyone is on the same page and working towards a common goal, magic can happen. Ideas can be brought to life, problems can be solved, and products can be built that truly make a difference.

Another aspect of focus that is often overlooked is pricing. Pricing should be determined by the value created. Offering free forever plans may seem like a good way to attract users, but in reality, it creates bad incentives and is not sustainable in the long run.

Digital products that don't charge enough or don't charge at all end up resorting to selling customer data or shutting down altogether. This is not acceptable. Instead, pricing should reflect the value that the product provides to the user.

Higher prices create higher expectations, which in turn leads to a higher quality product. When users are willing to pay for a product, it demonstrates their commitment and desire to get the most out of it. This creates a win-win situation for both the user and the product team.

Furthermore, pricing for sustainability rather than future salvation is crucial. Many products have failed because they focused on growing their free user base without making enough money. Building a business based on the hope of future funding or acquisition is not a solid strategy.

Instead, charging a subscription fee keeps customers committed to the product and ensures that the product team is dedicated to maintaining and improving it. Long-term committed customers are the foundation for meaningful product improvements and long-term success.

In summary, the key to building great products is focus. Stick with one idea, dedicate your time and resources to it, and ensure that everyone on the team is aligned with the same vision. Price your product based on the value it provides and focus on sustainability rather than relying on external funding or acquisition.

Here are three actionable pieces of advice to help you apply these principles:

1. Identify your core idea or vision and commit to it. Resist the temptation to chase after every new trend or idea that comes your way. Stay focused on what truly matters and dedicate your time and resources to making it a reality.

2. Communicate and align with your team. Ensure that everyone is on the same page and working towards the same goal. This requires clear communication, transparency, and a shared understanding of what success looks like.

3. Price your product based on the value it provides. Don't undersell yourself or give away your product for free. Determine the value that your product offers to users and price it accordingly. This will create a win-win situation for both you and your customers.

In conclusion, focus is the key to building great products. By sticking with one idea, pricing based on value, and maintaining a long-term commitment to your customers, you can create products that make a real impact. So, stay focused, stay committed, and watch your ideas come to life.