The science of motivation: how to get and stay motivated in the world of entertainment

The science of motivation: how to get and stay motivated in the world of entertainment

Motivation is a complex concept that plays a crucial role in our ability to achieve our goals and make positive changes in our lives. Whether it's tackling a new project, starting a fitness routine, or pursuing a passion, staying motivated is key to sustaining our efforts and seeing long-term success. In this article, we will explore the science of motivation and how it relates to the world of entertainment.

There are two types of motivation that drive our behavior: intrinsic and extrinsic. Intrinsic motivation stems from doing what we love and finding pleasure in the activity itself. This type of motivation is closely linked to sustained behavioral change and improved well-being because it comes from within. On the other hand, extrinsic motivation is driven by external factors such as rewards, recognition, or social approval. While extrinsic motivation can be effective in the short term, it may not be enough to sustain our efforts in the long run.

Self-Determination Theory is one of the most popular schools of thought when it comes to studying motivation. This theory emphasizes the importance of self-regulation, which involves internalizing social values and transforming them into our own values and self-motivations. According to Self-Determination Theory, relatedness is a crucial factor in extrinsic motivation. When we feel a sense of connectedness with others, such as managers, clients, or friends, we are more likely to internalize an extrinsic motivation and incorporate it into our own goals.

However, it's important to note that setting goals that align with our own values and interests is essential for sustaining motivation. If the goals we set do not resonate with us personally, we may struggle to self-regulate and see how they relate to our own lives. Therefore, whether our motivation is intrinsic or extrinsic, having a clear aim in focus is crucial for maintaining momentum and overcoming any lulls in motivation that we may encounter along the way.

Now, let's shift our focus to the world of entertainment and how motivation plays a role in its success. The Entertainment Value Curve provides a framework for understanding why certain mobile video apps thrive while others fail. It highlights the importance of both production value and social value in creating an engaging and enjoyable experience for users.

Successful mobile video apps, such as TikTok, are not just viewing experiences; they are social experiences. TikTok's success can be attributed to its ability to tap into the Entertainment Value Curve. By prioritizing both production value and social value, TikTok has created a platform that offers a high level of personal connection for its users. The app's emphasis on shareability and its algorithm that gives new content a chance at virality have made it a favorite among Gen Z users.

On the other hand, apps like Quibi, which failed to gain traction, made the mistake of focusing too much on format, length, and viewing constraints without supplementing them with increased social value. Quibi's emphasis on short-form content did not resonate with users who were looking for shareable and social experiences. The key takeaway here is that snackable media is successful when it combines high production value with a strong social connection.

So, how can we apply these insights to our own lives and increase our motivation in pursuing our goals? Here are three actionable pieces of advice:

1. Find your intrinsic motivation: Reflect on what truly brings you joy and fulfillment. Identify activities that align with your passions and values. When you engage in activities that you love, you are more likely to experience intrinsic motivation, which will sustain your efforts and bring you a sense of well-being.

2. Seek social connections: Surround yourself with a supportive network of people who share your goals and values. When you feel connected to others who value and appreciate your efforts, you are more likely to internalize their motivations and stay motivated. Additionally, sharing your progress and celebrating your achievements with others can provide an extra boost of motivation.

3. Embrace the power of snackable media: Break down your goals into smaller, more manageable tasks. Just like snackable media, which offers bite-sized content that is easy to consume and share, breaking down your goals into smaller steps can make them more achievable and enjoyable. Celebrate your progress along the way, and use each small victory as fuel to keep going.

In conclusion, motivation is a complex concept that plays a crucial role in our ability to achieve our goals. Whether it's in our personal lives or in the world of entertainment, understanding the science of motivation can help us stay on track and find success. By finding our intrinsic motivation, seeking social connections, and embracing the power of snackable media, we can increase our motivation and make lasting changes in our lives. Remember, the journey of a thousand miles begins with a single step, and it's up to us to keep taking those steps and staying motivated along the way.