The Evolution of Social Networking: From SNS to Virtual Reality

The Evolution of Social Networking: From SNS to Virtual Reality

Introduction:
Social networking has come a long way since the inception of platforms like Facebook and Snapchat. These platforms have revolutionized the way we connect with others, express ourselves, and seek approval. However, as technology advances, new platforms emerge, offering unique experiences and challenging the dominance of traditional social media giants. One such platform is Fortnite, which combines elements of gaming and social interaction to create a powerful virtual reality (VR) experience. In this article, we will explore the history of social networking, the rise of Fortnite, and its potential to surpass Facebook in the future.

The Antithesis of Traditional Social Networking:
Just as Snapchat was created as an antithesis to existing social networking platforms, Fortnite has embraced a similar philosophy. While the concept of "likes" on traditional platforms fulfills the need for approval, it also has a presence effect. Smartphones today are app-centric rather than people-centric. When we open our phones, we see a grid of various apps, which deviates from how we perceive and interact with the real world. VR, on the other hand, has the potential to become the ideal platform for "People First" experiences. VR offers a sense of presence, making users feel like they are truly sharing the same space as others.

The Importance of Presence:
Ideally, social interactions should begin with meeting friends in the same physical space, and then deciding which apps to use together. People are naturally inclined towards services that provide a sense of presence and charm. While VR maximizes the presence factor, traditional social networking platforms also offer a certain level of presence. Fortnite, for example, brings together individuals who were previously uninterested in gaming, such as teenage girls who now identify as "荒野女子." These individuals felt a disconnect from the staged performances of posting photos to fulfill their need for approval. Platforms like Instagram, where posting photos to garner likes is the norm, cannot compete with the social experience offered by Houseparty or Fortnite, where users can engage in video calls or play games together in the same virtual space.

Embracing Authenticity and Social Communication:
The ephemeral nature of content on platforms like Snapchat allows users to express their true selves without the need to dress up or conform to societal expectations. This freedom to be oneself, even in a playful manner through silly selfies, fosters more authentic and "social" communication with friends. In contrast, the app-first approach of traditional social media platforms limits the ability to share experiences seamlessly. People First platforms, like Fortnite, prioritize meeting friends first and then engaging in various activities together. This approach enhances the overall social experience and encourages more genuine interactions.

The Power of Quality and Engagement:
When it comes to online gaming experiences, the difference between hastily integrated mini-games offered by social media companies and meticulously crafted high-quality games becomes evident. Conversion rates, which indicate the number of paying subscribers compared to the total email list, are a key metric in determining engagement. Conversion rates of 5-10% are common, while open rates of 50-60% or higher indicate a high level of engagement. However, these numbers may vary depending on the frequency of emails sent to subscribers.

Actionable Advice:

1. Embrace the Power of Presence: Consider exploring VR platforms that offer a sense of presence and shared experiences with friends. VR can enhance social interactions and provide a unique way to connect with others.
2. Prioritize Authenticity: Encourage authentic expression and communication on social media platforms. Emphasize the importance of being oneself and creating genuine connections with friends.
3. Focus on Quality and Engagement: Whether it's gaming or content creation, prioritize quality over quantity. Invest time and effort into crafting high-quality experiences that engage your audience and foster meaningful interactions.

Conclusion:
As we delve into the history of social networking and explore the potential of platforms like Fortnite, it becomes clear that the future of social interaction lies in VR and People First experiences. While traditional social media platforms offer a certain level of presence, the immersive nature of VR takes this to a whole new level. By embracing authenticity, prioritizing quality, and leveraging the power of presence, we can shape the future of social networking and create truly engaging and meaningful connections with others.