The Power of Presence and Trust in the Future of Social Platforms

The Power of Presence and Trust in the Future of Social Platforms

Introduction:
In today's digital age, social networking services (SNS) have become an integral part of our lives. However, users are increasingly seeking platforms that not only provide a sense of presence but also offer meaningful interactions and experiences. This article explores the importance of presence and trust in SNS, and how the gaming industry, specifically Fortnite, may surpass Facebook in the future.

Presence in Social Networking Services:
Presence refers to the feeling of being connected and engaged with others in a shared space. While virtual reality (VR) maximizes presence, even traditional SNS platforms have elements of presence. For instance, LINE's CEO highlighted how features like "read receipts" contribute to a sense of shared space among users. The trend of consolidating various applications into a single access point further emphasizes the importance of presence in SNS.

The Role of Gaming as High-Quality Entertainment:
Gaming, as a form of entertainment, has the potential to create highly immersive experiences. The founders of Houseparty expressed their concerns about social media platforms like Facebook and Instagram, where users prioritize performing for approval rather than authentic social connections. They believe that social interactions should be more private and personal, and this is where gaming can excel. By engaging in activities together, games foster a sense of shared experience and quality entertainment.

The Rise of Gaming as a Dominant Platform:
Looking ahead, the next decade may witness the emergence of gaming as a dominant platform, surpassing traditional SNS. Communities within gaming platforms thrive because of contributors who trust that their efforts will be valued. Trust is built when community members feel their contributions are meaningful, the community's intentions are genuine, goals are achievable, and shared values exist. Only when a community achieves its first win does it become truly real.

The Importance of Trust in Building Communities:
Communities cannot thrive without trust. People need to trust that their contributions will be put to good use and that the community's intentions align with their own. Furthermore, the community must demonstrate progress towards shared goals and foster an environment where members feel their values are respected. Trust is nurtured when individuals prioritize the interests of others over their own, empowering others to have influence and impact within the community.

Challenges in Building Communities:
Even smart individuals can struggle to build successful communities due to various challenges. Unrealistic expectations of the process, attempting to replicate existing community models, and a focus on superficial engagement rather than creating genuine value can hinder community development. It is crucial to understand the unique needs and goals of the community and empower members to contribute meaningfully.

Actionable Advice:

1. Foster a sense of presence: Incorporate features in SNS that enhance the feeling of shared space and connection among users. Consider implementing mechanisms like read receipts or other innovative elements that create a sense of presence.

2. Embrace gaming as a social platform: Recognize the potential of gaming to provide high-quality entertainment and foster authentic social interactions. Encourage users to engage in shared activities and experiences within gaming platforms to build stronger connections.

3. Prioritize trust-building: Focus on building trust within communities by valuing and leveraging the contributions of members. Empower individuals to have a say in community matters, demonstrate progress towards shared goals, and create an environment that respects diverse values.

In conclusion, the future of social platforms lies in the combination of presence, trust, and high-quality entertainment. Gaming has the potential to surpass traditional SNS by providing immersive experiences and fostering genuine connections. By prioritizing trust-building and addressing the challenges in community development, social platforms can create thriving communities that meet the evolving needs of users in the digital era.