The Intersection of Social Mapping and Executive Assistants in the Tech World


Hatched by Glasp

Aug 25, 2023

3 min read


The Intersection of Social Mapping and Executive Assistants in the Tech World

In the ever-evolving landscape of social networking, it seems that there is always room for a new player to enter the field. Atly, a social mapping platform, has recently emerged with a unique proposition - to be the Reddit for real-world locations. With $18 million in funding and a growing user base, Atly aims to revolutionize the way we discover and share places to go.

Founded in Israel in 2019, Atly has quickly gained traction through its beta period, attracting over 120,000 members and creating 6,500 map-centric communities. The app's concept draws parallels to both Reddit and Google Maps, combining the social nature of the former with the location-centric features of the latter. By allowing community managers to share their maps with friends, family, and social media followers, Atly fosters organic growth and community engagement.

What sets Atly apart from other location-centric platforms like Google Maps or Yelp, according to its founder, is the expansiveness, depth, and trustworthiness of true social platforms. Atly aims to create a seamless integration between social networking and location-based recommendations, providing users with a more comprehensive and authentic experience.

As Atly continues to evolve, it plans to introduce new features such as pins with numbers to showcase the number of recommendations received from the community. Additionally, the platform is set to launch community management and monetization tools, offering a glimpse into its future revenue potential. While Atly itself is not generating revenue yet, some users are already monetizing their communities by gating access to paid members. This innovative approach to monetization demonstrates Atly's commitment to empowering its community managers and providing them with the tools they need to thrive.

In a separate realm of the tech industry, the role of executive assistants often remains behind the scenes. However, their contributions are invaluable to the success of top executives. Ann Hiatt, a notable assistant in Silicon Valley, has worked alongside some of the industry's most influential figures. One such figure is Jeff Bezos, the founder of Amazon.

Hiatt's experience with Bezos sheds light on the unique dynamic between executive and assistant. During her interview with Bezos, he presented her with a brainteaser - estimating the total number of glass panes in the city of Seattle. This exercise allowed Bezos to assess Hiatt's problem-solving skills and her ability to break down complex problems into manageable steps. It highlights the strategic partnership that often exists between executives and their assistants, where they complement each other's strengths to achieve shared goals.

The intersection between social mapping platforms like Atly and the role of executive assistants is not immediately evident. However, a closer examination reveals common threads. Both Atly and executive assistants serve as facilitators, connecting individuals and providing valuable insights and recommendations.

Drawing from these parallel experiences, here are three actionable pieces of advice:

  • 1. Embrace the power of community: Atly's success lies in its ability to create and nurture communities. Similarly, executive assistants can leverage their networks to connect individuals, foster collaboration, and share valuable resources.
  • 2. Develop problem-solving skills: Just as Bezos sought to assess Hiatt's problem-solving abilities, executive assistants should continuously hone their skills in breaking down complex problems into manageable steps. This enables them to provide effective support and contribute to strategic decision-making.
  • 3. Explore innovative monetization strategies: Atly's approach to monetization through paid memberships offers a fresh perspective. Executive assistants can explore creative ways to generate revenue or optimize existing processes, adding value to the organization beyond traditional administrative tasks.

In conclusion, the emergence of Atly as a social mapping platform and the pivotal role of executive assistants in the tech industry may seem unrelated at first glance. However, a deeper analysis reveals common themes of community, problem-solving, and monetization. By recognizing these shared elements and incorporating the actionable advice provided, individuals in both realms can unlock new opportunities for growth and success.

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