"🚀 Is IG now a TikTok clone?". Snapchat+ has strong start. One month ago, Snap launched Snapchat+ - a paid subscription to access features like seeing who rewatched a Story and “pinning” a BFF in your chats. Early data now suggests that Snapchat+ brought in $5M in revenue in its first month. We’re not sure exactly how many people subscribed (a monthly subscription is $3.99/mo, but there are also six and 12-month plans), but it’s an interesting data point for social apps studying the viability of paid subscriptions. Proactive - the IG team has strong conviction that the future of social media is short-form video, delivered algorithmically. Reactive - IG is moving towards this new iteration because the old product has stopped working. Making the Feed more crowded made it harder to see your friends’ content. As a result, your friends got less engagement on their posts, and may have stopped posting as frequently - which forced Instagram to rely on more algorithmic content to fill your Feed. A competing theory is that Instagram is simply going out of style - and this would have happened with or without the algorithm..

"🚀 Is IG now a TikTok clone?". Snapchat+ has strong start. One month ago, Snap launched Snapchat+ - a paid subscription to access features like seeing who rewatched a Story and “pinning” a BFF in your chats. Early data now suggests that Snapchat+ brought in $5M in revenue in its first month. We’re not sure exactly how many people subscribed (a monthly subscription is $3.99/mo, but there are also six and 12-month plans), but it’s an interesting data point for social apps studying the viability of paid subscriptions. Proactive - the IG team has strong conviction that the future of social media is short-form video, delivered algorithmically. Reactive - IG is moving towards this new iteration because the old product has stopped working. Making the Feed more crowded made it harder to see your friends’ content. As a result, your friends got less engagement on their posts, and may have stopped posting as frequently - which forced Instagram to rely on more algorithmic content to fill your Feed. A competing theory is that Instagram is simply going out of style - and this would have happened with or without the algorithm..

"自律分散型でコミュニティが
成長し続ける5つのポイント。100人カイギを例に。｜シェア街メディア｜note". 1人10分のトーク時間という設定が絶妙で、話の得意な有名人でなくてもなんとかしゃべれるぐらいの時間で、かつ聞く側も聞き続けることができるぐらいの時間になっています。 イベントを主催するのは、100人カイギを企画・運営したい！と手をあげた有志メンバー イベントのプロではない有志メンバーたちが、イベントの運営者になっていき、自立分散型で、同時多発的にコミュニティが広がっている点です。 1人だけでは立ち上げることができず、3人以上の仲間を集めることから始めます。 公式サイトを通じて、同じところで立ち上げたい問い合わせがあったら熱量の高い人をつないでもらえることもハードルを下げる良い仕組みだと思います。 100人カイギ、毎月新しい100人カイギを立ち上げるのは2つまでと決められています。 同時多発的に開催されていて、すごい流行っている感が出ているのも大きなところだと思っています。 一つは終わりがあるからこそ、コミュニティの運営メンバーが生き生きとやり続けられるということ。 終わりがないと途中でモチベーションが続かなくなり、続けることが目的になってしまったり、、、ライフステージが変わるなど、中心メンバーに変化があった時にどうするの？というのも非常によくある話です。 同じ系統のイベント20回やり続けるって、実はすごくて、そこまでできずに終わるコミュニティが大半だと思っています。

In the ever-evolving world of social media, platforms are constantly adapting and adding new features to stay ahead of the competition. One recent development that has caught the attention of users is the introduction of paid subscriptions. Snapchat, for example, launched Snapchat+ a month ago, offering exclusive features to those willing to pay a monthly fee. Early data suggests that this move has been successful, with Snapchat+ bringing in $5 million in revenue in its first month. This is an interesting data point for other social apps considering the viability of paid subscriptions.

The introduction of paid subscriptions is just one example of how social media platforms are constantly evolving to meet the changing needs and preferences of users. Instagram, for instance, has recognized the growing popularity of short-form videos and the importance of algorithmic content delivery. The team behind Instagram believes that the future of social media lies in short-form video content, and they are actively working towards this new iteration.

However, this shift in focus is not solely proactive. Instagram's decision to prioritize short-form video content delivery is also a reaction to the challenges they faced with their previous product. The crowded nature of the Instagram Feed made it increasingly difficult for users to see their friends' content, resulting in lower engagement and fewer posts from friends. To compensate for this, Instagram had to rely more heavily on algorithmic content to fill users' feeds. Some argue that this shift towards algorithmic content was necessary to keep the platform engaging, while others believe that Instagram is simply going out of style, with or without the algorithm.

While social media platforms like Instagram and Snapchat are constantly innovating, it's important to remember that growth and success are not solely dependent on the platform itself. The power of community and decentralized organization can also play a significant role in the continued growth and success of platforms and events.

Take, for example, the concept of "100人カイギ" (Hyakunin Kaigi), a community-driven event in Japan. This event brings together 100 individuals who each have 10 minutes to share their thoughts and ideas. The genius of this setup is that it allows even non-famous individuals to have a platform to speak, while also keeping the audience engaged with manageable talk times. What makes this event unique is that it is organized and run by community members who are not event professionals. The decentralized nature of the event allows for simultaneous and organic growth of the community.

To ensure the success and continuous growth of such communities, there are five key points to consider:

1. Collaborative Organization: The community event should be organized by a group of individuals rather than a single person. Starting with at least three members, the group can gather like-minded individuals who share the same vision and passion.

2. Lowering the Barriers: Creating a system where interested individuals can easily join and participate is crucial. Utilizing a website or platform to connect individuals who want to start similar events can help lower the barriers and facilitate connections among passionate individuals.

3. Defined Endings: Setting a limit on the number of events that can be organized within a specific timeframe ensures that the community remains vibrant and that the organizing members can maintain their motivation. Without defined endings, communities can lose momentum, especially when there are changes in the core members or shifts in their life stages.

The success of "100人カイギ" lies in its ability to create a sense of urgency and excitement around each event. By limiting the number of events that can be organized each month and allowing for simultaneous occurrences, the community feels dynamic and in high demand.

In conclusion, the ever-evolving landscape of social media platforms like Instagram and Snapchat demonstrates the need for constant adaptation and innovation. Paid subscriptions are just one example of how platforms are exploring new revenue streams and features to meet the changing needs of users. Additionally, the success of community-driven events like "100人カイギ" highlights the importance of decentralization and collaboration in fostering growth and engagement. As social media users, we can adapt to these changes by actively participating in community events, supporting paid subscriptions, and embracing the evolving nature of these platforms.