The Broken Business Model: How SoundCloud Drove Artists Away and How Philosophers Think
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Jul 31, 2023
3 min read
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The Broken Business Model: How SoundCloud Drove Artists Away and How Philosophers Think
Introduction:
SoundCloud, once a promising platform for artists to share their music, has faced numerous challenges over the years, leading to the departure of many artists. At the same time, philosophers offer a unique perspective on the way they think and approach ideas. While seemingly unrelated, these two topics actually share some common points that shed light on the importance of community, monetization, and intellectual exploration.
The SoundCloud Dilemma:
SoundCloud's business model faced significant issues from the start. Artists abused the feature of reposting their tracks, flooding followers' feeds and pushing their songs back to the top repeatedly. Additionally, the platform struggled with copyrighted material and confusing paid tiers, leading to contention and dissatisfaction among creators. The introduction of reposts attracted bad actors who used the feature for undisclosed advertising, further deteriorating the user experience.
Monetization Challenges:
SoundCloud's focus on major labels and neglect of independent artists resulted in a shift towards favoring established stars, leaving smaller artists behind. The platform's failure to provide adequate monetization options for indie artists has further strained the relationship between creators and SoundCloud. While the company still polices content and issues strikes, it falls short in supporting the needs of its creators.
The Philosophy of Thinking:
Philosophers engage in rigorous thinking, focusing on intellectual exploration rather than mere typing. They strive to understand ideas by allowing them to clash with opposing viewpoints, using this process to uncover the most robust and refined concepts. By critically examining the premises and frameworks of ideas, philosophers avoid jumping to conclusions and instead seek to discover the truth.
The Power of Collective Learning:
Humans' ability to engage in social learning has been a crucial factor in our success as a species. We outsource knowledge to the tribe, benefiting from the collective intelligence of the community. However, this social learning can also lead to the adoption of fashionable thinking and the uncritical acceptance of popular ideas. Philosophers emphasize the importance of intellectual grace and the willingness to learn from others, even those with differing perspectives.
The Lindy Effect:
The concept of the Lindy effect, which suggests that the future is likely to resemble the past, applies to both the understanding of human nature and the evolution of ideas. While social media has created a culture of pursuing likeability over truth, philosophers recognize the need to challenge consensus and take action for the betterment of society. They acknowledge the inherent biases and tendency to deceive ourselves, striving for intellectual integrity and the pursuit of truth.
Connecting the Dots:
The challenges faced by SoundCloud and the approach of philosophers may seem unrelated, but they both shed light on the importance of community, monetization, and intellectual exploration. SoundCloud's neglect of independent artists and its fractured relationship with creators highlight the need for platforms to prioritize the needs of all users. Meanwhile, philosophers' emphasis on intellectual exploration and the importance of diverse perspectives offers valuable insights for individuals and society as a whole.
Actionable Advice:
- Platforms like SoundCloud should prioritize the needs of independent artists by offering fair monetization options and fostering a tight-knit community that supports and empowers creators.
- Users should approach ideas and information with intellectual grace, seeking to learn from diverse perspectives rather than simply seeking confirmation of their own beliefs.
- Individuals should challenge consensus and actively pursue the truth, even if it means going against the tide of popular opinion.
Conclusion:
The story of SoundCloud's broken business model and the philosophy of thinking offer valuable lessons for creators, platforms, and individuals. By addressing the needs of artists and embracing intellectual exploration, platforms can foster vibrant communities. Meanwhile, individuals can cultivate intellectual grace and the pursuit of truth, contributing to the progress and improvement of society as a whole.
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