"The GLEe Model: Connecting Design and Engineering for Product Success"

"The GLEe Model: Connecting Design and Engineering for Product Success"

In the world of product development, there are often criticisms about the lack of long-term vision and focus. Many companies are so focused on short-term gains and quick wins that they fail to think big and create a product that truly makes a lasting impact. This is where the GLEe model comes in.

The GLEe model is a framework that helps product leaders form a product vision that addresses these criticisms. It encourages teams to think big and think long-term, and describes a phased, step-by-step approach to building a product that "dents the universe." This model forces teams to ask, "What's next?" and promotes long-term thinking.

One of the key aspects of the GLEe model is the emphasis on optimism and long-term thinking. To truly invent the future, you have to believe that anything is possible. By thinking 3-5 years ahead, most things are possible within that timeframe. But the GLEe model takes it a step further and encourages product leaders to think 10-15 years ahead.

Netflix is a great example of a company that has embraced the GLEe model. By 2012, they had established a hard-to-copy network effect through their device ecosystem. They also utilized personalization to connect members with movies they loved, regardless of nationality. This high-level product strategy supported multiple phases of the company's growth and gave them a huge advantage that was hard to copy.

So how can product leaders apply the principles of the GLEe model to their own companies? Here are three actionable pieces of advice to consider:

1. Determine the initial product that will enable your company to "Get Big" over the first 3-5 years of its life. This product should have a clear value proposition and be able to scale as your company grows.

2. Identify what you will "Lead" in the future. Look three to five years ahead and envision the next wave your product or company will ride. Think about the equivalent of internet video for Netflix - what will be the next big thing in your industry?

3. Once your product establishes a leadership position, consider how it can "Expand" even further. This could involve entering new markets, expanding the product offering, or finding new ways to provide value to your customers.

By following these steps and embracing the principles of the GLEe model, product leaders can create a product vision that sets their company apart from the competition. Thinking big and thinking long-term is the key to building a product that truly makes a difference and leaves a lasting impact on the world.

In conclusion, the GLEe model is a powerful framework that helps product leaders think big and think long-term. By embracing this model, companies can create a product vision that sets them apart and enables them to "dent the universe." Remember to focus on the initial product, identify future leadership opportunities, and find ways to expand even further. By incorporating these principles into your product strategy, you can create a product that truly stands out and drives success for your company.