The Changing Landscape of Social Networking: Discord and the Future of Online Communication

The Changing Landscape of Social Networking: Discord and the Future of Online Communication

In today's digital world, there are numerous platforms that serve as gateways to the internet. Alongside Discord, which has become a hub for Generation Z, we have seen the rise of other apps such as Houseparty for video calls, Squad for shared screen viewing of YouTube and TikTok, and Twitch for game streaming. Discord stands out with its unique features, allowing users to easily identify who is online and providing voice rooms that function like permanent chat rooms. Rather than making phone calls, users can simply enter a room and start a conversation.

As we enter the next decade of social media (2017-2027), the focus will be on expanding social graphs and venturing beyond existing groups. However, as the user base of social networking platforms expands, these spaces can become increasingly suffocating and make it difficult to express oneself authentically. The need for validation often turns these platforms into stages for performances, making it challenging to share genuine thoughts and ideas. LINE, for example, is primarily centered around real-life friendships, making it less likely for users to connect with strangers. The dynamics of social media platforms have evolved to the point where Instagram is used to connect with friends made in the real world, Discord is used for friends made online (excluding gaming, where Twitter is also popular), and LINE is reserved for closer relationships.

Discord was designed as a platform for chat, rejecting the endless scrolling and news feeds typically found on other social media platforms. It does not focus on chasing likes or creating a stage for performances. While social media initially promised to connect people, it seems that many of the existing platforms have failed to fulfill this promise. Stages inherently imply performance, and those who excel at performing are often influencers or media creators, rather than ordinary individuals like you or me. This realization led to the idea of creating a space that feels more like a house party, where stages and performances are not the focus.

Lowering the barriers to communication can be achieved in various ways. One way is by providing conversation starters, such as Instagram's Stories videos, Zenly's location sharing, or FRYDAYS' calendar events. Another approach is by leveraging the power of anonymity, as seen in question boxes or anonymous messaging platforms like BoxFresh and Nyago. As one user mentioned, the days of communities on platforms like Mixi and Mobage, where people could simply join a community without having to initiate conversations or engage in one-on-one interactions, are missed. This highlights the need for a platform that recreates the sense of community found on older social media platforms like Mixi.

Overseas, many gamers and top YouTubers have used Discord to build their own communities, utilizing it as a space for influencers to connect with their fans. The idea of starting with meeting friends and then engaging in various activities together (People First) is an approach that resonates with users. Games have brought many people onto platforms and have made them crave a place where they can interact and communicate with friends and communities they belong to.

When it comes to startups, prioritization is crucial. The success or failure of a startup often hinges on the choices made and the ability to prioritize tasks. However, not all tasks on the to-do list are enjoyable. Sometimes, there is a need to do "shitty" work. It is important to avoid falling into the trap of prioritizing tasks based on personal preferences rather than what is necessary for the company. This means recognizing that one's craft may not always be the most important focus at any given time. Fake progress can also be a hindrance, as spending time perfecting wireframes or other visuals may not align with the actual needs of the company.

To avoid this trap, it is essential to hold oneself accountable by asking why each task is necessary. Prioritization is the key to utilizing speed as a startup's most valuable asset. Knowing what to do and what not to do is critical in building a successful product and startup.

In conclusion, the world of social networking is constantly evolving, with Discord emerging as a popular platform for Generation Z. As we navigate the next decade of social media, it is important to create spaces that foster genuine connections and authentic communication. Lowering the barriers to communication and prioritizing tasks effectively can lead to more meaningful interactions and successful startups.

Actionable Advice:

1. Embrace platforms like Discord that prioritize authentic communication and genuine connections.
2. Prioritize tasks based on their importance for the company's growth, rather than personal preferences or craft.
3. Hold yourself accountable by regularly questioning the purpose and necessity of each task on your to-do list.