Tactic Highlighting on Medium

Tactic Highlighting on Medium

Highlighting on Medium is not just a tactic, but an expression of love for the written word. When we highlight a particular passage, we are telling the author that those words resonate with us. It is a way to show appreciation and connect with other readers who may share the same sentiments. However, highlighting goes beyond just sharing love; it is about showcasing our identity. What we choose to highlight says something about who we are as individuals. Our trail of stories, highlights, claps, and comments on Medium becomes a part of our online persona. It is through highlighting that we define our identity in the digital world.

How to craft your story

Crafting a compelling story is essential to connecting with people on a deeper level. However, translating what makes sense in our heads to what will resonate with our audience can be a challenge. When it comes to connecting with customers or investors, discussing features, advantages, and benefits may not be enough. Instead, we need to focus on storytelling that evokes emotion and creates a sense of curiosity and wonder.

A quick Google search on the power of stories will yield billions of results. This shows how stories have the ability to captivate and engage audiences. In the world of startups, a great story about the founder, team, and vision can make all the difference. Investors want to feel a sense of safety, curiosity, and the potential for future success. By crafting a compelling story, founders can attract employees and talent who believe in the mission and vision of the company.

Customers, too, need to believe in more than just a product or service. If they feel like they are a part of something bigger, they are more likely to be loyal and committed. Founders should aim to sell an identity, a story, and a purpose, rather than just a product or idea. This requires a deep understanding of the founder's journey, the team's passion, and the vision for the future.

The Perfect Pitch: Purpose, Passion, and Potential (The 3P Framework)

A compelling story begins with a strong sense of self-belief. Founders must have a clear understanding of their purpose, passion, and potential. The 3P Framework can guide founders in crafting the perfect pitch. It starts with writing about themselves, the team, and the vision. This provides insight into the founder's background, the team's capabilities, and the overall vision for the company.

The second part of the framework involves interviewing the founders to dig deeper into their personal experiences and motivations. What event or experience led them to start the company? What is the ultimate goal they hope to achieve? By exploring these questions, founders can uncover the essence of their story and communicate it effectively to investors, employees, and customers.

Using Triggers and Emotions

An elite storyteller understands the power of triggers and emotions. By incorporating elements of speeches, pop culture, and moments in the zeitgeist, founders can tap into nostalgia and evoke strong emotions in their audience. This connection helps listeners feel more engaged and connected to the message being conveyed. It is through triggers and emotions that a story becomes memorable and impactful.

Evolution of the Story

A story is not static; it evolves over time. As a startup progresses from pre-seed to Series A, the story will naturally change. It is important for founders to recognize this evolution and adapt their storytelling accordingly. A successful startup should have a story that reflects growth, milestones, and achievements. This evolution demonstrates progress and keeps the story fresh and relevant.

Actionable Advice:

1. Understand the power of highlighting: Take advantage of the highlighting feature on platforms like Medium to show your appreciation for the written word and connect with like-minded individuals.

2. Craft a compelling story: Focus on storytelling that evokes emotion and creates curiosity. Share your journey, the team's passion, and the vision for the future to attract investors, employees, and customers who believe in your mission.

3. Use triggers and emotions: Incorporate elements that trigger nostalgia and evoke emotions in your audience. This will help create a stronger connection and make your story more memorable.

In conclusion, highlighting on Medium and crafting a compelling story are two powerful tools for connecting with others. By showcasing our identity through highlighting and telling a story that resonates with our audience, we can create meaningful connections and build a strong foundation for success. So, embrace the power of highlighting and unleash the potential of your story.