The Future of Substack: The 3 Stages of a Product Manager's Career

The Future of Substack: The 3 Stages of a Product Manager's Career

In a recent announcement, it was revealed that Andreessen Horowitz's Andrew Chen will be joining the board of Substack, hinting at an exciting future for the popular newsletter platform. This news has sparked discussions about the potential growth and evolution of Substack, as well as the role of product managers in shaping its trajectory.

As we delve into the topic of product management, it is important to understand the three stages of a product manager's career. Many aspiring product managers focus solely on the first stage, which involves shipping products and managing the day-to-day product lifecycle. However, as one advances in their career, the definition of being "great" changes, and new responsibilities emerge.

The second stage of a product manager's career is characterized by the need to identify new opportunities and develop strategies to win them. Simply improving product sense, analytical skills, and execution won't be enough to reach the senior product manager level. It requires a shift in mindset and the ability to think strategically about the future of the product and the company as a whole.

Moving on to the third stage, the focus shifts towards building a great team. As a senior product manager, it becomes your responsibility to hire and coach individuals, as well as establish processes that enable your organization to create winning strategies and ship successful products at a larger scale. Additionally, being a strategic advisor to the rest of the company becomes a crucial aspect of the role.

To succeed in each stage, it is essential to be intentional and proactive. Here are three actionable pieces of advice for product managers looking to advance their careers:

1. Expand Your Skill Set: While excelling in the day-to-day product lifecycle work is important, it is equally crucial to develop skills beyond that. Take the initiative to learn about different aspects of the business, such as marketing, sales, and finance. This will enable you to think holistically and contribute to the company's overall success.

2. Foster a Growth Mindset: Embrace the mindset of continuous learning and improvement. Seek out opportunities to challenge yourself and take on new responsibilities. Be open to feedback and actively seek it from colleagues and mentors. This will not only help you grow as a product manager but also demonstrate your willingness to adapt and evolve.

3. Build Strong Relationships: Product management is a collaborative role that requires effective communication and relationship-building skills. Cultivate strong relationships with cross-functional teams, stakeholders, and senior leaders. This will not only facilitate smoother collaboration but also enhance your influence and ability to drive impactful decisions.

In conclusion, the future of Substack holds promise, and the addition of Andrew Chen to the board signals exciting opportunities ahead. As we explore the three stages of a product manager's career, it becomes evident that success lies in embracing new responsibilities, being intentional, and continuously striving for growth. By expanding your skill set, fostering a growth mindset, and building strong relationships, you can navigate the different stages of your career with confidence and achieve greatness as a product manager.