"The Bottom’s Up Approach To Writing That 99% Guarantees A Successful Article"

"The Bottom’s Up Approach To Writing That 99% Guarantees A Successful Article"

Since starting a year ago I’ve had over a million views on my content & built a significant audience. Most writers have two problems that stop them from creating consistent content. They either sit staring at a blank page wondering what to write. Or they put so much effort into one piece of content but really have no idea if it will resonate or not with their audience.

But what if there was a method that could guarantee a successful article? A method that takes a bottom-up approach and builds on each level, ensuring that your content creation feels effortless and resonates with your audience. Let's dive into the four steps of this approach.

Step 1: Ideas Start Off As Tweets

All you have to do is commit to writing one tweet a day. Start by breaking down that big idea and distilling it into just 280 characters. This exercise helps you focus on the core message and get rid of any fluff. Share your tweet and see how your audience responds. A higher amount of likes per usual indicates something is definitely resonating for people.

Step 2: Take Your Best Tweets & Turn Them Into Essays

Now that you have a collection of tweets that have received positive feedback, it's time to take them to the next level. Atomic Essays are quick 250–300 word essays that you publish as an image on Twitter. They are quick to write, especially if you already have an idea from your tweet. It's not hard to expand on it and reach the 250-word mark.

Atomic Essays serve as a bridge between tweets and long-form writing. They give you more chances to validate the idea and keep exploring and expanding on it. I’ve found that leaving about a 2-week gap between the original tweet and a follow-up essay creates the best results. This gap allows you to gather more feedback and refine your thoughts.

Step 3: Turn Your Best Essays Into Articles

After creating a series of Atomic Essays, you'll have a couple of standout pieces. These are the essays that resonate the most with your audience. Instead of leaving them as standalone pieces, turn them into articles.

Dump your chosen essays into a platform like Medium as drafts and start expanding on each point. This is where you can add more depth, research, and examples to provide a comprehensive article. By building on the foundation of your Atomic Essays, you'll have a clearer idea of what works and what doesn't, ensuring that your articles have a higher chance of resonating with your audience.

Step 4: Turn Your Articles Into Any Number Of Things

Now that you have a well-crafted article, it's time to maximize its reach. Quite often as creators, we feel like we're writing into the void. But by following this bottom-up approach, each level takes just a small step to validate the idea and tell you whether you should keep promoting it up the ladder further.

You can repurpose your articles into various forms of content. Create social media posts, infographics, videos, or even podcasts based on the key points of your article. This allows you to reach different audiences and engage with them in different ways. The more you promote and distribute your content, the more chances you have of it resonating with a wider audience.

Conclusion:

By following this bottom-up approach to writing, you can guarantee a higher success rate for your articles. Starting with simple tweets, you can test and validate your ideas, building on them through Atomic Essays and expanding them into comprehensive articles. And once you have a well-crafted article, repurpose it into various forms of content to maximize its reach.

To summarize, here are three actionable pieces of advice to implement this approach:

1. Commit to writing one tweet a day to distill your big ideas into concise messages and gather feedback from your audience.

2. Turn your best tweets into Atomic Essays, expanding on the core ideas and refining them based on the feedback received.

3. Transform your standout essays into comprehensive articles, adding depth and research to provide valuable content for your audience.

Remember, each level of this approach takes you one step closer to creating successful articles that resonate with your audience. So keep building, refining, and promoting your content to reach new heights in your writing journey.